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Building Brands with an Emotional Connection in Healthcare

October 22, 2020
11:00 AM CT

Healthcare journeys can be deeply emotional experiences for consumers, patients, and their families, and yet, healthcare brands rarely have the deep connections consumers have with lifestyle or packaged goods brands. This Webinar will explore the status quo and potential approaches to achieve a better future state for healthcare providers’ brands.

Learning objectives:

  • Demonstrate what is wrong with most healthcare marketing campaigns today
  • Define how they can move towards building brands with an emotional connection and why that is important
  • Explain the role research and analytics play in this quest