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Are you bringing the Voice of the Consumer into your decision-making?

Every day, more healthcare organizations are prioritizing the goal of bringing the Voice of the Consumer to the forefront of their decision-making process. Understanding what patients need from their healthcare experiences can allow organizations to create meaningful relationships with patients that translate into patient loyalty. However, efficiently and effectively reaching patients can be a challenge. NRC Health Community Insights offers a solution, building virtual communities of patients who are eager to provide feedback and suggestions to healthcare organizations.

Proven precision: How AU Health used Market Insights to validate its advertising strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. They turned to NRC Health’s Market Insights platform. “At AU Health, we’ve now made it so that every new creative that we do, we have ad testing completed through NRC Health,” said Aubrey Hinkson, AU Health’s AVP of marketing. “There is no more question...

Market Insights drives brand strategy

Augusta University Health (AU Health) has an eminent standing in the Augusta, Georgia, area. But all the same, the world-class provider of comprehensive primary and specialty care experienced a common challenge for health systems—brand-identity confusion. The issue stemmed from a slew of changes within the AU Health organization. Four name changes in five years, plus several consolidations, left the region’s consumers somewhat confused about what AU Health has to offer. That’s why they turned to NRC Health’s Market Insights platform.