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Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding.

NRC Health Names Winners of 2019 Excellence Awards

Winners of the Excellence Awards were chosen based on achievement status in categories that patients feel most impactful to their quality of care, with the winning hospitals separated into different categories. All winners showcase a premier commitment to achieving greater understanding and for successfully creating experiences before, during, and after care that meet the needs of today’s savvy consumers.

NRC Health Announces Second-Annual Consumer Loyalty Awards Winners

Nearly 500 hospitals qualified for the Consumer Loyalty Awards by receiving 150 or more Top of Mind mentions during the national survey. The hospitals and health systems that made the final list scored in the 75th percentile across the seven components of NRC Health’s Loyalty Index, while the top 10 “best-in-class” winners include hospitals and health systems from both small and large markets across the U.S. Hospital of The University of Pennsylvania in Philadelphia was the only organization to...

Live from the 2019 Healthcare Marketing and Physician Strategies Summit

Podcast: Broadcasting live from the 2019 Healthcare Marketing and Physician Strategies Summit in Chicago, IL, this week’s episode brings together a panel of experts across the healthcare marketing industry discussing some of the latest topics in the healthcare space including the rise of consumerism, regarding physicians as part of your audience strategy, the role of data and data-driven systems in healthcare.

Are you bringing the Voice of the Consumer into your decision-making?

Every day, more healthcare organizations are prioritizing the goal of bringing the Voice of the Consumer to the forefront of their decision-making process. Understanding what patients need from their healthcare experiences can allow organizations to create meaningful relationships with patients that translate into patient loyalty. However, efficiently and effectively reaching patients can be a challenge. NRC Health Community Insights offers a solution, building virtual communities of patients who are eager to provide feedback and suggestions to healthcare organizations.