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COVID-19 update: Not sure what your customers need from you? Here’s what the data suggests.

In such dire circumstances, leadership is in high demand. But so is compassion. As the mounting scale of the tragedy asserts itself, consumers are yearning for support from their local health institutions. With good data in hand, that support becomes all the easier to offer.

A reminder: we’re rooting for you

And just as a war-time footing calls us to stand behind our troops, in the battle against the coronavirus, we’re called to support our providers. At NRC Health, we want to recognize and thank our country’s nurses, physicians, leadership, support staff, and other professionals in healthcare for braving the frontlines of the epidemic.

Consumer-sentiment data on the coronavirus pandemic, March 2020

The outbreak of the coronavirus (COVID-19) has consumers feeling anxious. The situation has revealed the degree of trust that Americans have invested in their caregivers. People are turning to healthcare organizations for leadership, information, and stability as we weather this unprecedented crisis in public health. To help guide leaders’ decisions during this pandemic, NRC Health conducted a nationwide survey of consumers to learn about their perceptions of the coronavirus and how it is impacting the United States.