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January 3, 2020 |

Don’t just prepare for consumerism—anticipate it. NRC Health can show you how.

The digital consumerism revolution has touched every segment of the economy. As readers of this blog know, its effects on patient decision-making are both well-documented and profound.Those effects are also moving at a blistering pace. It’s no longer enough for health systems to prepare for the industry’s consumerist future; that future has already arrived. Health organizations must instead anticipate the consumerist changes to come. →
December 18, 2019 |

‘From customer-aware to customer-led’ — Data-driven employee engagement at Community Health Network

"We're on a journey to become a customer-obsessed company, and NRC Health's voice-of-the-customer platform is a key tool we're using to do that," said Ron Thieme, CHN's VP and chief experience officer. "We need to be intimately familiar with our customers, and NRC Health's solutions are critical for getting us there." →
November 26, 2019 |

This Thanksgiving: Combating burnout through gratitude

As you celebrate Thanksgiving this season, let the people in your life know how much they mean to you. A few simple words of gratitude and compassion can go a long way. And finally, take a moment to think back on all your blessings and victories in the past year. Give yourself credit for all you’ve done for your organization and your patients, and enjoy some well-deserved time off—you earned it! →
August 26, 2019 |

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding. →