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What did healthcare consumers talk about in 2019? A Q&A with NRC Health Vice President Brian Wynne

Today’s consumers are expecting more from their providers. They’re less tolerant of frustration, savvier in navigating alternatives, and more than ready to switch providers if their expectations aren’t met. That’s hard news for organizations leaning on outdated tactics to win customer loyalty—but not for health systems that are ready to distinguish themselves.

Building a healthcare experience centered around human-to-human caring

Whether you refer to it as disruption or a new evolution of the industry, healthcare organizations should accept that this requirement is the new normal, and make investments and decisions around tools, technologies, and strategies that will enable them to build deeper, more meaningful, and longer-term relationships with their patients.

Executive Q&A with Allison Guste, AVP of Clinical and Operational Excellence at LCMC Health

NRC Health's Real-time platform has enabled LCMC Health to get even those patients back into the organization who left with unhappy feelings or weren't completely satisfied. In enacting those alerts, either manually or automatically through the platform, our staff has the opportunity to reach out to those patients, maybe problem-solve an issue that they had, and really increase loyalty by showing consumers that LCMC Health is truly listening to their concerns and helping resolve them.

Executive Q&A with Vetter Senior Living’s President, Glenn Van Ekeren

Consumer expectations are changing in the senior-living arena. Personalized experiences are now expectations, not only in hospitals, but also in senior-living communities. Glenn Van Ekeren, the President of Vetter Senior Living, explains what he is seeing as the expectations of his consumers and what Vetter Senior Living is doing to keep up with these expectations, especially in light of a looming caregiver shortage.

What healthcare can learn from Netflix: An executive Q&A with Steve Jackson, President of NRC Health and Jeffrey Rakover, Senior Research Associate at Institute for Healthcare Improvement

mass customization aims to create experiences that feel individualized and personal, while observing the constrictions of serving people en masse. It’s a tricky balance to strike, especially in healthcare. But leaders searching for an exemplar of the practice ought to turn outside the industry, to Netflix.