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Executive Q&A with Shehzad Saeed, MD, FAAP, AGAF Chief Medical Officer at Dayton Children’s Hospital

Clinicians know all too well that there are limits to what they can do for patients and their families. As much as they would like to guarantee their patients’ welfare, there are factors they simply can’t control, including social determinants of health such as access to healthy food and clean water. Research has found, in fact, that social determinants of health may account for up to 85% of patient wellbeing. Hear from Dr. Shehzad Saeed from Dayton Children’s Hospital,...

Executive Q&A with Linda Givens, Patient Care Executive CNO at Adventist Health Howard Memorial Hospital

Strong customer loyalty not only helps organizations grow; it ensures their survival. As with any business, returning customers mean more dollars for an organization’s bottom line. For many reasons, a hospital with loyal patients is a more cost-effective business, and one with more of an opportunity to meet the expectations of their clientele. Loyal patients already know how to navigate a facility or a process. Their expectations of what kind of care or advice they will be getting were...

Executive Q&A with Preston Gee, VP of Strategic Marketing, CHRISTUS Health

Healthcare executives have long recognized the importance of patient loyalty. What’s less clear is how to cultivate it. Building a coalition of enthusiastic customers requires a broad, expansive approach in relating to them. This can be a challenge, given the industry’s unique constraints and the sporadic patterns of healthcare consumption. Preston Gee, Vice President of Strategic Marketing at CHRISTUS Health, shares some of his insights on what attracts customers and what keeps them loyal.