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How to balance Gen Z’s desire for digital health tools with boomers’ reluctance

While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report. This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient.

Frictionless service is the key to keeping patients. Here’s how to achieve it, according to two health-system leaders.

This year’s Consumer Trends data shows that if a patient leaves a positive comment about admission or registration, they are 46 times more likely to be a long-term promoter for a healthcare brand, compared to patients who leave negative comments.

Healthcare leaders: Here’s how to recruit—and retain—Generation Z

With this fuller understanding of Gen Z’s expectations, it becomes clear how health leaders should approach recruiting and retaining them. They should strive to create the workplace culture Gen Z is looking for, while simultaneously allaying their fears about an uncertain future.Easier said than done. But here are a few important steps to emphasize, in order to secure Gen Z’s enthusiasm.