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Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding.

NRC Health Names Winners of 2019 Excellence Awards

Winners of the Excellence Awards were chosen based on achievement status in categories that patients feel most impactful to their quality of care, with the winning hospitals separated into different categories. All winners showcase a premier commitment to achieving greater understanding and for successfully creating experiences before, during, and after care that meet the needs of today’s savvy consumers.

NRC Health Announces Second-Annual Consumer Loyalty Awards Winners

Nearly 500 hospitals qualified for the Consumer Loyalty Awards by receiving 150 or more Top of Mind mentions during the national survey. The hospitals and health systems that made the final list scored in the 75th percentile across the seven components of NRC Health’s Loyalty Index, while the top 10 “best-in-class” winners include hospitals and health systems from both small and large markets across the U.S. Hospital of The University of Pennsylvania in Philadelphia was the only organization to...

How to use NPS in healthcare: A primer from MU Health Care’s CXO

The case for using Net Promoter Score (NPS) is compelling. To make effective use of it in a healthcare setting, Gwin advises three important tactics. Talking about Promoters, Detractors, and Passives brings NPS to the forefront of everyone’s concerns. It builds unity around earning consumer loyalty, which ultimately translates into more effective—and more empathic—care.