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Loyalty Program Develops Strong Relationships with Patients at BayCare Health System

Today's consumers expect the same transparency, convenience and personalization from their health care providers that they receive from retailers and banks. And that's not happening, according to Brian Wynne, vice president and general manager of NRC Health in Lincoln, Nebraska, and Edward Rafalski, Ph.D., senior vice president and chief strategy and marketing officer of BayCare Health System in Clearwater, Florida. 

Executive Q&A with Dennis W. Pullin, President and CEO at Virtua Health System

Virtua Health’s mission is to help people “be well, get well, stay well.” As Dennis W. Pullin, FACHE, the organization’s president and CEO, states, “You can’t follow through with that mission without treating the whole patient first.” Following that logic, Virtua has implemented programs that extend far beyond traditional health care. Examples include a hair salon for cancer patients and a mobile farmers market to address food insecurity. We interviewed Pullin about his guiding principles and how he is...

2019 Customer Experience Collaborative recap: What can healthcare learn from Zappos.com?

In April, 36 healthcare leaders gathered in Las Vegas to see what an online shoe retailer had to teach them. At any other point in history, that sentence would be absurd. Today, it’s quite the opposite.  Zappos.com, after all, has become one of today’s standard-bearers for excellence in customer service. For NRC Health’s inaugural Customer Experience Collaborative, health-system VPs, CMOs, CEOs, and presidents from across the country—and across the continuum of care—convened at the Zappos.com Las Vegas campus to...

Executive Q&A with Linda Givens, Patient Care Executive CNO at Adventist Health Howard Memorial Hospital

Strong customer loyalty not only helps organizations grow; it ensures their survival. As with any business, returning customers mean more dollars for an organization’s bottom line. For many reasons, a hospital with loyal patients is a more cost-effective business, and one with more of an opportunity to meet the expectations of their clientele. Loyal patients already know how to navigate a facility or a process. Their expectations of what kind of care or advice they will be getting were...