While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report. This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient. →
Today’s consumers are expecting more from their providers. They’re less tolerant of frustration, savvier in navigating alternatives, and more than ready to switch providers if their expectations aren’t met. That’s hard news for organizations leaning on outdated tactics to win customer loyalty—but not for health systems that are ready to distinguish themselves. →
Whether you refer to it as disruption or a new evolution of the industry, healthcare organizations should accept that this requirement is the new normal, and make investments and decisions around tools, technologies, and strategies that will enable them to build deeper, more meaningful, and longer-term relationships with their patients. →
Frictionless service is the key to keeping patients. Here’s how to achieve it, according to two health-system leaders.
This year’s Consumer Trends data shows that if a patient leaves a positive comment about admission or registration, they are 46 times more likely to be a long-term promoter for a healthcare brand, compared to patients who leave negative comments. →
NRC Health Releases Healthcare Consumer Trends Report: How Providers Can Get Closer to the Customer in 2020
NRC Health, the leading provider of in-depth customer intelligence in healthcare, today released its 2020 Healthcare Consumer Trends Report. The second annual report is based on NRC Health’s Customer Intelligence Platform used by more than 580 healthcare organizations in all 50 states to reflect the voice of consumers. →