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Big changes at Google: Will Transparency customers be affected?

Because patients are looking for verified reviews, they are likely to spend more time on websites that provide them. Organizations with ratings published by Transparency therefore see improved engagement metrics: more time on page, decreased bounce-rates, higher conversion rates, etc.  Here’s a breakdown of Google’s recent changes will mean for your organization, and why Transparency remains an invaluable asset for your organization and the patients you serve. 

How Market Insights drives smart strategy at Community Health Network

Community Health Network wanted to balance these concerns against their customers’ demand, ensuring that their telehealth practice wouldn’t end up siphoning away the system’s limited resources. Market Insights helped Community Health Network’s leaders calibrate their telehealth offerings to suit what their consumers were looking for.

Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding.