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Executive Brief 2019: What’s Next in Healthcare Consumerism

Leaders already know that they can’t take their patients’ goodwill for granted. In fact, consumer confidence in the healthcare industry has been on the wane for some time. To win that confidence back, organizations would do well to target those specific aspects of their operations that leave patients feeling unsatisfied. Fortunately, NRC Health’s 2018 feedback data, based on natural language processing of over 1.4 million open-ended patient comments, points the way to some promising arenas for intervention.

In case you missed it: The five most popular articles from 2018

Looking over the past year, it is no surprise that we have had a plethora of topics to discuss.  The importance of patient loyalty, patient preferences and convenience factors, the speed of patient feedback and the growing revolution to embrace customer-obsession are all areas to which our leaders have turned their attention. In all these areas, we strive to deliver insightful, useful content to help healthcare leaders navigate the ever-changing healthcare landscape, and to continuously keep the focus on...