(US) 1.800.388.4264 | (CANADA) 1.866.771.8231
Menu

Marketing - NRC Health

Home / Marketing
October 21, 2019 |

Executive Q&A with Vetter Senior Living’s President, Glenn Van Ekeren

Consumer expectations are changing in the senior-living arena. Personalized experiences are now expectations, not only in hospitals, but also in senior-living communities. Glenn Van Ekeren, the President of Vetter Senior Living, explains what he is seeing as the expectations of his consumers and what Vetter Senior Living is doing to keep up with these expectations, especially in light of a looming caregiver shortage. →
October 9, 2019 |

Big changes at Google: Will Transparency customers be affected?

Because patients are looking for verified reviews, they are likely to spend more time on websites that provide them. Organizations with ratings published by Transparency therefore see improved engagement metrics: more time on page, decreased bounce-rates, higher conversion rates, etc.  Here’s a breakdown of Google’s recent changes will mean for your organization, and why Transparency remains an invaluable asset for your organization and the patients you serve.  →
|

What healthcare can learn from Netflix: An executive Q&A with Steve Jackson, President of NRC Health and Jeffrey Rakover, Senior Research Associate at Institute for Healthcare Improvement

mass customization aims to create experiences that feel individualized and personal, while observing the constrictions of serving people en masse. It’s a tricky balance to strike, especially in healthcare. But leaders searching for an exemplar of the practice ought to turn outside the industry, to Netflix. →