Real-time - NRC Health

The attitudes and priorities of healthcare consumers are continuously shifting, making it difficult for leaders to pinpoint the most productive arenas for their attention. As the patient-provider relationship continues to evolve, it helps to take stock of the forces that shape consumer opinion, and capture how consumers approach the healthcare marketplace. In this Q&A, Brian Wynne, Vice President and General Manager of NRC Health, offers some insight. →

There’s a fundamental contradiction at the heart of today’s healthcare industry. If you judge by HCAHPS scores, patient satisfaction is hitting an all-time high. Yet some signs indicate that patient loyalty has never been lower. Patients praise their doctors, but change providers about as often as they change their mobile phone plans; a recent NRC Health Market Insights survey found that 80% of patients say a shorter drive would be enough to convince them to make a switch. →