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A reminder: we’re rooting for you

And just as a war-time footing calls us to stand behind our troops, in the battle against the coronavirus, we’re called to support our providers. At NRC Health, we want to recognize and thank our country’s nurses, physicians, leadership, support staff, and other professionals in healthcare for braving the frontlines of the epidemic.

Thank you for joining us in Omaha!

It’s hard to deny the excitement surrounding this year’s Pediatric Collaborative. After all, the event was completely sold out, as representatives from 25 pediatric organizations across the country gathered in Omaha to learn, network, and develop a vision for the future of pediatric care. Here some of the highlights you’ll want to bear in mind.

Consumer Trends Report: To remove friction from the encounter, you must understand your customers first.

Brian Curtiss, system marketing director at Bay Care Health System in central Florida, has a few ideas. “High-quality clinical care is important, yes. But it’s presumed. It’s the minimum,” Brian says. “Earning a position in the marketplace today is less about clinical delivery, than it is about how we serve people.” Data from NRC Health’s 2020 Consumer Trends Report—a comprehensive survey of healthcare-customer preferences, drawing from over two million patient comments and more than 300,000 Market Insights responses—seems to support Brian’s...

How to balance Gen Z’s desire for digital health tools with boomers’ reluctance

While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report. This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient.