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Mass customization is the future of care. Here’s how to achieve it.

Healthcare already practices such segmentation, albeit in a limited way. Triage splits patients by their health status. Population health divides patients according to their demographic data. These modes of segmentation help hospitals allocate care and produce high-quality outcomes.To create care experiences that resonate on a personal level, however, organizations will have to reach further—they’ll have to pursue segmentation that includes patients’ identity, not just their clinical presentation. For this, hospitals will need psychographic models to complete their understanding.

Executive Q&A with OU Medicine’s Vice President of Patient Experience, Theresa Steckel

NRC Health hosts an annual Symposium for clients and prospects across the country to gather and learn together. This year’s upcoming 25th Annual Symposium will bring together high-performing healthcare professionals from across the U.S. and Canada to celebrate strides in customer and patient experience. In preparation for that event, we wanted to highlight one of our esteemed clients, OU Medicine, whose VP of Patient Experience, Theresa Steckel, will be hosting an interactive networking pediatric luncheon at the Symposium.