The outbreak of Coronavirus Disease 2019 (COVID-19) has many patients feeling anxious. It’s no mystery why—the virus’s spread has been alarmingly fast, and the attendant stories in the media have struck a tone that comes close to panic. Health-system frontline staff are facing enormous pressure in their roles as practitioners, guides, and advocates for public health. →
While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report. This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient. →
Frictionless service is the key to keeping patients. Here’s how to achieve it, according to two health-system leaders.
This year’s Consumer Trends data shows that if a patient leaves a positive comment about admission or registration, they are 46 times more likely to be a long-term promoter for a healthcare brand, compared to patients who leave negative comments. →
Both within healthcare and outside of it, Net Promoter Score (NPS) is among the most reliable metrics of enduring consumer →
The digital consumerism revolution has touched every segment of the economy. As readers of this blog know, its effects on patient decision-making are both well-documented and profound.Those effects are also moving at a blistering pace. It’s no longer enough for health systems to prepare for the industry’s consumerist future; that future has already arrived. Health organizations must instead anticipate the consumerist changes to come. →