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March 9, 2020 |

How to balance Gen Z’s desire for digital health tools with boomers’ reluctance

While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report. This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient. →
March 6, 2020 |

What did healthcare consumers talk about in 2019? A Q&A with NRC Health Vice President Brian Wynne

Today’s consumers are expecting more from their providers. They’re less tolerant of frustration, savvier in navigating alternatives, and more than ready to switch providers if their expectations aren’t met. That’s hard news for organizations leaning on outdated tactics to win customer loyalty—but not for health systems that are ready to distinguish themselves. →
February 25, 2020 |

Frictionless service is the key to keeping patients. Here’s how to achieve it, according to two health-system leaders.

This year’s Consumer Trends data shows that if a patient leaves a positive comment about admission or registration, they are 46 times more likely to be a long-term promoter for a healthcare brand, compared to patients who leave negative comments. →
January 31, 2020 |

Using Technology to Maximize Out-of-Network Referral Capture

NRC Health’s Transitions program links patients back to the care-provider team to discover areas commonly known to cause readmissions. Not only should your physicians have top placement on the web, post-encounter outreach needs to include questions about the medications that a patient is on daily, and any other top-of-mind reasons they may have for readmission. →
January 3, 2020 |

Don’t just prepare for consumerism—anticipate it. NRC Health can show you how.

The digital consumerism revolution has touched every segment of the economy. As readers of this blog know, its effects on patient decision-making are both well-documented and profound.Those effects are also moving at a blistering pace. It’s no longer enough for health systems to prepare for the industry’s consumerist future; that future has already arrived. Health organizations must instead anticipate the consumerist changes to come. →