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Transparency best practices: A conversation with Andy Ibbotson

Transparency is also extremely important for healthcare branding: 77% of patients begin their search for a new provider online, and almost all of them want to see verified reviews from other patients before they’ll book an appointment. By enabling organizations to publish verified patient reviews on their own websites, NRC Health’s Transparency solution gives health systems a way to proactively manage their brand, and to offer the content patients want to see.

The Case For Greater Consumer Centricity In Hospital Star Ratings

Today’s healthcare consumers are looking for a better, more customer-centric experience. Regardless of whether CMS ultimately decides to make changes to its star ratings system, consumers will benefit from a better understanding of the methodologies behind ratings systems like this one, and how they may be contrary to consumers’ preconceived expectations of star ratings. As the healthcare industry overall moves toward a more consumerist model, improving the patient experience will continue to be the focus of healthcare organizations everywhere...

Executive Q&A with Dennis W. Pullin, President and CEO at Virtua Health System

Virtua Health’s mission is to help people “be well, get well, stay well.” As Dennis W. Pullin, FACHE, the organization’s president and CEO, states, “You can’t follow through with that mission without treating the whole patient first.” Following that logic, Virtua has implemented programs that extend far beyond traditional health care. Examples include a hair salon for cancer patients and a mobile farmers market to address food insecurity. We interviewed Pullin about his guiding principles and how he is...

Physician Transparency: An Urgent Priority for Today’s Boards

To gauge the importance of patient experience transparency in healthcare, consider how consumers approach buying decisions. Most wouldn’t dream of making any large purchase before they consulted online ratings and reviews. In many cases, the absence of word-of-mouth from their fellow consumers is an immediate mark of suspicion. No reviews means no trust, which ultimately means no transaction. Such is the hold that transparency has on the economy.Healthcare decisions are no exception.

OrthoNebraska increases online bookings by 49% through NRC Health’s Integrated Customer Platform

OrthoNebraska was the Top Performing Hospital for small hospitals award-winner at NRC Health’s Symposium. They have a powerful brand presence in the Omaha area, and are known for providing premier orthopedic care. However, their organizational culture is to always strive to improve, and never become complacent. To do this, they knew they needed to get more timely feedback and be more transparent with patient ratings and reviews of their physicians.