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A reminder: we’re rooting for you

And just as a war-time footing calls us to stand behind our troops, in the battle against the coronavirus, we’re called to support our providers. At NRC Health, we want to recognize and thank our country’s nurses, physicians, leadership, support staff, and other professionals in healthcare for braving the frontlines of the epidemic.

COVID Care: Here’s what wary patients want to hear from their providers

The outbreak of Coronavirus Disease 2019 (COVID-19) has many patients feeling anxious. It’s no mystery why—the virus’s spread has been alarmingly fast, and the attendant stories in the media have struck a tone that comes close to panic. Health-system frontline staff are facing enormous pressure in their roles as practitioners, guides, and advocates for public health.

Consumer Trends Report: To remove friction from the encounter, you must understand your customers first.

Brian Curtiss, system marketing director at Bay Care Health System in central Florida, has a few ideas. “High-quality clinical care is important, yes. But it’s presumed. It’s the minimum,” Brian says. “Earning a position in the marketplace today is less about clinical delivery, than it is about how we serve people.” Data from NRC Health’s 2020 Consumer Trends Report—a comprehensive survey of healthcare-customer preferences, drawing from over two million patient comments and more than 300,000 Market Insights responses—seems to support Brian’s...