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Social media and long-term care: Three lessons from Vetter Senior Living’s success

Vetter Health recognized that reputation monitoring presents a logistical hurdle as much as a technological one. By using NRC Health’s Reputation Monitoring tool, however, Vetter was able to centralize all these operations. The platform passively monitored more than 40 third-party websites and immediately alerted Vetter’s corporate staff if a consumer left a negative review.

As consumer clout grows, providers need to bust long-term care ‘myths’

Reviews from Google and Facebook can be unreliable, and so one of the steps Americare has taken is to partner with NRC Health to gather verified resident and family feedback and convert it into star ratings and reviews.** To get people to trust its information, Americare makes sure to include both positive and negative remarks and explains the survey process that it uses to get customer feedback, which includes using an independent third party and benchmarking Americare against others...