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How to balance Gen Z’s desire for digital health tools with boomers’ reluctance

While most older patients remain wary of engaging with digital health tools, younger generations are not only fully on board, but are also choosing healthcare providers based primarily on their digital offerings, according to a new NRC Health report. This generational gap can pose major problems for providers hoping to craft a strategy that appeals to and satisfies every patient.

What did healthcare consumers talk about in 2019? A Q&A with NRC Health Vice President Brian Wynne

Today’s consumers are expecting more from their providers. They’re less tolerant of frustration, savvier in navigating alternatives, and more than ready to switch providers if their expectations aren’t met. That’s hard news for organizations leaning on outdated tactics to win customer loyalty—but not for health systems that are ready to distinguish themselves.

Frictionless service is the key to keeping patients. Here’s how to achieve it, according to two health-system leaders.

This year’s Consumer Trends data shows that if a patient leaves a positive comment about admission or registration, they are 46 times more likely to be a long-term promoter for a healthcare brand, compared to patients who leave negative comments.

Using Technology to Maximize Out-of-Network Referral Capture

NRC Health’s Transitions program links patients back to the care-provider team to discover areas commonly known to cause readmissions. Not only should your physicians have top placement on the web, post-encounter outreach needs to include questions about the medications that a patient is on daily, and any other top-of-mind reasons they may have for readmission.

A Year in Review: The Top 5 Articles of 2019

2019 has marked yet another year of the technological revolution, with the workforce becoming more and more dependent on technological innovations, and much of it becoming automated. The force of consumer preferences is becoming even more powerful as industries customize experiences to meet consumer expectations, and healthcare continues to be disrupted by more convenient and high-tech options like Amazon and MinuteClinics.NRC Health strives to maintain a focused and helpful narrative to enable you, our readers, to stay ahead of...