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Healthcare leaders: Here’s how to recruit—and retain—Generation Z

With this fuller understanding of Gen Z’s expectations, it becomes clear how health leaders should approach recruiting and retaining them. They should strive to create the workplace culture Gen Z is looking for, while simultaneously allaying their fears about an uncertain future.Easier said than done. But here are a few important steps to emphasize, in order to secure Gen Z’s enthusiasm.

In healthcare marketing, digital spend is going up. But is it spent wisely?

The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all...