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COVID vaccinations: How likely are you to get the COVID-19 vaccine when it becomes available?

Throughout the pandemic, NRC Health has continued to gather feedback from consumers across the country on various COVID-19–related topics. NRC Health’s ongoing study is the largest healthcare-consumer study in the United States, gathering feedback from over 23,000 consumers every month. In October, we added questions to help us understand how people feel about receiving a COVID-19 vaccination.

Before we dive into some of the insights around the COVID-19 vaccination, it is important to note that news around the effectiveness of various vaccination trials came a week into November (and we are currently compiling our November data). Of our 23,886 respondents in October:

  • 26% said they will get the vaccine as soon as they can
  • 14.3% said they will never get the vaccine
  • More than 33% said they would wait to get the vaccine
  • 25% said they were not sure if they would get the vaccine

When asked about concerns around the vaccine, over half (52.4%) of consumers said they feel the development of the vaccine has been rushed. This seems to go hand-in-hand with the concerns of the 45.7% who said they worried about the vaccine’s side effects. These two concerns were about 30% more common than any other concern, with cost being the next biggest concern at 15.9%.

As more information around COVID-19 vaccinations becomes available, we expect more people to be willing to get vaccinated. According to the Mayo Clinic, if the United States wants to reach “herd immunity” for COVID-19, we would need 70% of our population—more than 200 million people—to recover from or be vaccinated against COVID-19. (Herd immunity is when a large enough portion of a community becomes immune to a disease that the spread of disease from person to person becomes unlikely.) So, while the above concerns are definitely understandable, controlling the pandemic will require us to ensure that people feel the vaccine is safe. That way, even if 14% of Americans refuse the vaccination, we can still reach a level of herd immunity.

In any case, as the vaccination-distribution process rolls out across the United States, NRC Health will continue to track the feelings of the American people. Refer to the infogram below for more detailed information regarding NRC Health’s October COVID-19 survey results. This data can be viewed nationally, by state, and by market. Stay tuned for more information following our November survey results.