NRC Health’s 32nd Annual Event
HUB26 | The Healthcare Conference for Human-Centered Leaders
Hear keynotes, general sessions, and tailored breakouts, plus network with hundreds of healthcare leaders from across the country.
NRC Health’s 32nd Annual Event
HUB26 | The Healthcare Conference for Human-Centered Leaders
Hear keynotes, general sessions, and tailored breakouts, plus network with hundreds of healthcare leaders from across the country.
What is Human Understanding Beyond | HUB?
Human Understanding Beyond | HUB is the annual healthcare conference hosted by NRC Health. Now in its 32nd year, HUB brings together hundreds of healthcare leaders for keynotes and breakouts on patient experience, employee experience, community engagement, healthcare marketing, pediatric patient and family experience, and the future of human-centered care. HUB26 takes place Sept 2-4, 2026 in Nashville, TN.
Why Healthcare Leaders Attend HUB
Hear from the leaders redefining healthcare experience
Keynotes and general sessions from CXOs, CHROs, and CMOs at health systems already moving the needle on patient and employee experience.
Get practical playbooks,
not platitudes
Breakouts led by health systems leaders with replicable patient experience strategy, employee engagement gains, and community trust wins.
Build the network
your peers rely on
Hundreds of healthcare executives in one place. Smaller and more intimate than the 3,000+ attendee mega-conferences, so you can truly learn, network, and share ideas.
Featured HUB26 Speakers
Meet the keynote and mainstage speakers behind HUB26—and the thinking they’re bringing to the spotlight.
HUB26 Program Preview
Wednesday, September 2
10:00 AM – 5:15 PM (CT)
- Registration
- Pre-Conference Workshops
- HUB26 kickoff and Opening Remarks
- Keynote Speaker
6:00 PM – 9:00 PM (CT)
- Networking Reception
Thursday, September 3
7:00 AM – 5:15 PM (CT)
- Registration
- Networking Breakfast
- General Sessions
- Breakout Sessions
- Networking Lunch
- Panel Presentation
5:15 PM – 6:30 PM (CT)
- Poster Presentation Reception
Friday, September 4
7:30 AM – 10:15 AM (CT)
- Registration
- Networking Breakfast
- Breakout Sessions
- Closing Keynote Session
- HUB26 Adjourns
Visit the HUB registration website
to view the full agenda
Why We Chose Nashville for HUB26
Experience the energy of Music City alongside fellow attendees! With a prime location in downtown, the luxurious Omni Nashville Hotel is seamlessly connected to the Country Music Hall of Fame® and Museum. Nashville blends strong healthcare presence with a setting designed for connection and conversation. And a location that makes it easy for teams from every region to attend and engage!
Getting there
Nashville International Airport (BNA) provides nonstop flights to 100+ destinations on 19 airlines, led by Southwest, American, Delta, and United. The Omni Nashville Hotel is a quick 10–15 minute rideshare from BNA.
Hotel
Omni Nashville Hotel
– Hotel block closes July 31, 2026 | 5 PM CT
– Register for the HUB26 room block >
Things to do
Grab a quick meal or sit down for dinner just steps from the Omni Nashville Hotel. The area also offers live music, local attractions, and family-friendly activities.
What HUB Attendees Say
“For me, it’s really valuable just to step outside of our day-to-day. While we’re constantly stuck in operations, we’re not getting that time to step back, talk to others, and hear what’s going well, what we can do differently, and just share those ideas with each other.”
April Bennett
President
Baptist Health Medical Center
“The thing that’s been the most beneficial is really just expanding my horizon of what patient experience is, and what we can do with it. I’ve got my bubble, and I’ve got my people, and we all work together and talk together. When you have an event like this, someone can pop that bubble, and you can start sharing ideas.”
Matthew McGuinness
Manager of Patient Experience Analytics & Reporting
Wellstar Health System
“To have the opportunity to network and hear from other organizations on some of the things they’re doing to help their patient experience is just really inspiring. I’m so excited and can’t wait to bring all this information back to my team!”
Jennifer Zimmerman, MSN, RN
Vice President of Acute Care Nursing
Penn State Health
HUB FAQs
Everything you need to know, all in one place. Explore answers to common HUB26 questions below.
Stories & Insights Behind HUB26 Sessions
Get a sneak peek at the agenda exploring patient experience and the future of healthcare.
July 8, 2026
Preview HUB26 breakout sessions in Nashville, September 2–4. Explore healthcare trends in patient experience, trust, data, and culture. Register today.
July 1, 2026
Join NRC Health’s HUB26 in Nashville, Sept 2–4, 2026. Learn how to lead across generations with Dan Collard’s keynote on workforce engagement and retention. Register today.
June 24, 2026
Healthcare teams often struggle to turn talent into real progress. At HUB26, Josh Linkner introduces a new way to think about creative collaboration. His keynote shows how teams align, generate better ideas, and move faster toward results that improve both staff and patient experience.
June 17, 2026
Teams from across the country will share projects that address common challenges in healthcare. They’ll discuss what they’ve tested, what they’ve learned, and how their work has affected patients, families, clinicians, and staff.
June 10, 2026
Pre-conference workshops open the HUB26 with a closer look at everyday challenges and strategies to address them. Save your spot and register today!
NRC Health’s 32nd Annual Event
Reserve Your Seat
at HUB26
September 2-4, 2026
Omni Nashville Hotel | Nashville, TN