NRC Health’s 33rd Annual Event
HUB27 | The Healthcare Conference for Human-Centered Leaders
Hear keynotes, general sessions, and tailored breakouts, plus network with hundreds of healthcare leaders from across the country.
NRC Health’s 33rd Annual Event
HUB27 | The Healthcare Conference for Human-Centered Leaders
Hear keynotes, general sessions, and tailored breakouts, plus network with hundreds of healthcare leaders from across the country.
What is Human Understanding Beyond | HUB?
Human Understanding Beyond | HUB is the annual healthcare conference hosted by NRC Health. Now in its 33rd year, HUB brings together hundreds of healthcare leaders for keynotes and breakouts on patient experience, employee experience, community engagement, healthcare marketing, pediatric patient and family experience, and the future of human-centered care. HUB27 takes place Sept 1-3, 2027 in San Diego, CA.
Why Healthcare Leaders Attend HUB
Hear from the leaders redefining healthcare experience
Keynotes and general sessions from CXOs, CHROs, and CMOs at health systems already moving the needle on patient and employee experience.
Get practical playbooks,
not platitudes
Breakouts led by health systems leaders with replicable patient experience strategy, employee engagement gains, and community trust wins.
Build the network
your peers rely on
Hundreds of healthcare executives in one place. Smaller and more intimate than the 3,000+ attendee mega-conferences, so you can truly learn, network, and share ideas.
What HUB Attendees Say
“For me, it’s really valuable just to step outside of our day-to-day. While we’re constantly stuck in operations, we’re not getting that time to step back, talk to others, and hear what’s going well, what we can do differently, and just share those ideas with each other.”
April Bennett
President
Baptist Health Medical Center
“The thing that’s been the most beneficial is really just expanding my horizon of what patient experience is, and what we can do with it. I’ve got my bubble, and I’ve got my people, and we all work together and talk together. When you have an event like this, someone can pop that bubble, and you can start sharing ideas.”
Matthew McGuinness
Manager of Patient Experience Analytics & Reporting
Wellstar Health System
“To have the opportunity to network and hear from other organizations on some of the things they’re doing to help their patient experience is just really inspiring. I’m so excited and can’t wait to bring all this information back to my team!”
Jennifer Zimmerman, MSN, RN
Vice President of Acute Care Nursing
Penn State Health
HUB FAQs
Everything you need to know, all in one place. Explore answers to common HUB27 questions below.