KEYNOTE

In today’s volatile and hyper-competitive environment, leaders face relentless pressure to innovate faster, yet many teams remain stuck in fragmented thinking, risk aversion, and transactional collaboration. Despite having talented individuals, organizations struggle to translate collective potential into breakthrough results. The gap isn’t creativity or collaboration alone, it’s the absence of a dynamic state where both amplify each other.

 

In this inspiring and practical keynote, Josh reveals a new, high-performance state of creative collaboration where individuals become deeply aligned, fully engaged, and collectively more innovative than the sum of their parts.

 

Participants will learn how to shift their organizations from silos and incremental thinking to environments of trust, alignment, and inventive thinking. This new capability allows teams to move faster, generate higher quality ideas, and drive profitable growth. The result is a cultural transformation where innovation becomes natural, sustainable, and dramatically more impactful.

MAINSTAGE

Gen Z is not just another patient segment. They are actively reshaping expectations for access, communication, and care delivery. Drawing on research from NRC Health and health system partners including HCA Healthcare and Mercy Health, this session explores how Gen Z consumers navigate healthcare decisions, what they value most in their care experience, and where traditional models fall short.

 

Attendees will gain insight into how leading organizations are translating these expectations into meaningful redesign—from digital engagement and education to more personalized, inclusive, and transparent care experiences. Grounded in real-world examples and consumer data, this session equips healthcare leaders with actionable strategies to better meet the needs of the next generation of patients.

MAINSTAGE

KEYNOTE

Four generations, one mission: better care for all. Dan Collard will distill the entire “Genfluence” philosophy into his session at HUB26. Through humor, data, and actionable tools, Dan’s audience will learn how to harness generational diversity as a strategic advantage, driving engagement, retention, and innovation in healthcare and beyond.

 

Dan will lead a conversation that provides both myth busting and insights into the four- and five-generation workforce. Attendees will learn why the generations are who they are, how to best value the members of each generation, and how to turn those relationships into outcomes. Finally, Dan will lead the audience through a groundbreaking new framework, Ctrl + Alt + Lead, the mindset reboot every leader needs in order to reset assumptions, shift perspective, and lead across generations on an everyday basis.

MAINSTAGE

Elizabeth Daugherty, founder and principal consultant of SpurConnX, and Douwe Bergsma, chief growth officer of Piedmont Healthcare, bring a powerful cross-industry perspective on what it takes to deliver world-class consumer experience and how those lessons are transforming the patient experience at Piedmont.

 

With careers spanning across big-name retailers, consumer packaged goods (CPG), and global travel hospitality with renowned brands including Delta Air Lines, American Express, Georgia-Pacific, Procter & Gamble, and The Home Depot, Elizabeth and Douwe have seen firsthand that what drives leading CX is remarkably consistent regardless of industry.

 

In this session, they will share how these proven strategies are being applied at Piedmont to enhance the patient experience while delivering high-quality care with safety at its core. Attendees will gain insight into how the leading health system is listening deeply and delivering consistently for patients, caregivers, and frontline teams as well as turning those insights into action. The approach is driving a distinct experience for patients, stronger brand trust, increased patient loyalty, and meaningful patient advocacy.

KEYNOTE

Thinking about healthcare as a mere service does a disservice to consumers, patients, and employees. Services provide inputs when what people want are outcomes, and research shows that the better the patient experience, the better the outcomes.

 

In this wide-ranging presentation, author B. Joseph Pine II explains why the economy has shifted from service to experience as the predominant economic offering, and what it means for healthcare. He offers a number of frameworks for staging memorable and transformative experiences that attendees can apply to their own enterprises, and how to ensure consumers, patients, and employees get the outcomes they desire and deserve.

KEYNOTE

With her insightful view inside the patient experience, Allison Massari’s riveting and informed keynote illuminates the immense value that healthcare professionals have upon a patient who is suffering. This dynamic and poignant program offers real solutions to the struggle of how to keep the patient first despite limited time and other practical constraints. By weaving her remarkable journey with potent life lessons, Allison highlights the integral nature of person-centered care and fortifies audience members, reigniting their passion for why they went into healthcare in the first place. Allison’s content rich and deeply moving keynote offers a sincere and direct approach to transcending life’s difficulties and finding a way to always be the healer in the room. Attendees will be revitalized and leave with applicable tools for managing change, adversity, and the everyday challenges of being human.