Four ways to increase millennial engagement at your pediatric organization
Millennials are a perplexing generation, and this can make the task of effectively engaging them seem daunting. But understanding how they operate is crucial in discerning how to effectively engage them as employees, patients, and parents of patients. See our tips below for ways you can increase millennial engagement at your pediatric organization.
- Focus on relationships
This cohort is hyper-connected; they are people-people and prioritize relationships. Millennials want to form connections and utilize their relationships as resources in the decision-making processes. Millennials want to build trust not only with their friends and family, but also with their colleagues at work and the doctors and nurses who care for them and their children.Millennials thrive in environments of open communication. In the workplace, millennials prefer to receive frequent feedback, so they know exactly where they stand and what’s expected of them. The same goes for a healthcare setting. Whether it’s themselves or their children who are the patients, they want constant and clear communication. Healthcare organizations that provide proactive information will gain loyalty from this generation.
- Connect to purpose
Millennials are highly connected to purpose. When organizations can connect the dots in how their mission relates to millennials’ personal values, they build loyalty with them as employees and as patients/parents of patients. Connecting the millennial workforce to the mission of your organization can effectively turn a new millennial consumer into a walking brand advocate who spreads the message about your organization to others seeking a recommendation.
- Ensure their voice is heard
Be sure to include them—like members of any generation—in the conversation. If they are part of your workforce, provide an interdisciplinary team for them to work with to make a difference and build relationships across the organization. If they are parents of patients, include them on your patient and family advisory council. And when they provide their feedback, make sure real change is implemented from these conversations. If this generation feels their voice is unheard, they will disengage. Transparency is second nature to them, and a standard requirement rather than a “nice to have,” as it was for previous generations.
- Meet them where they are
The wants of prior generations are the expectations of the millennial generation. When selecting a healthcare provider, millennials look for an organization that can deliver tailored and personalized experiences—especially when it comes to care for their children. They don’t want to feel like another number; they want individualized advice from someone with their family’s best interest in mind.
In the workplace, millennials are looking for work/life balance. They want freedom to complete their work in a way that’s rewarding to them, and flexibility to pursue commitments outside of work. Being able to attend a child’s soccer game or a parent’s doctor’s appointment is important to them.
Meeting millennials where they are and tailoring experiences to fit their expectations can take sacrifice from the organizational standpoint—but, if done successfully, it will equate to engaged and loyal millennial employees, patients, and parents of patients, who will also be your most cost-efficient advocates.
How are you including your millennial employees and parents in the conversation at your organization?
View the webinar and uncover how to create synergy with millennials in your pediatric workforce.
Download the white paper and see how millennials’ unique perspectives and behaviors change as they become parents.
About NRC Health
NRC Health has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses, and staff for over 35 years. Our empathetic heritage, proprietary methods, and holistic approach enable our partners to better understand the people they care for and design experiences that inspire loyalty and trust.
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