NEW WHITE PAPER: Are these three patient-loyalty myths holding your organization back?
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Summary: Patient loyalty may be healthcare’s most valuable prize. Like every business, healthcare organizations see enormous benefits when they retain their customers. First, consider the revenues at stake. One patient’s lifetime health spending is worth an average of about $1.4 million per individual, or $4.2 million per family. Clearly health systems should take every possible step to ensure that this spending stays within their organization. Why organizations miss the problem Patient loyalty is far from straightforward. It’s a complex construct, and it’s difficult to pinpoint how loyalty arises—or why it fails. But that’s not for lack of trying. The conundrum of patient loyalty has preoccupied healthcare leadership for decades. So what is it that they’re missing? How can such a crucial arena of the enterprise remain so enigmatic? |