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The voice of the consumer

The answers you need

With Market Insights, you have access to on-demand tools that can help you better understand the people you serve and boost the effectiveness of your marketing programs.

  • Measure brand value and build brand equity
  • Realize advertising efficacy and evaluate recall
  • Understand consumer preferences and patient perceptions
  • Optimize your marketing spend
  • Tailor research to understand your consumers with greater depth
  • Engage advisors for strategic support and up-to-date industry expertise

Let us show you.


Scale that delivers


Consumer voices


Metrics that matter


Major markets

To learn more about our solutions, please contact us or call 1-800-388-4264.

Market Insights: Top five takeaways


Largest of its kind

Market Insights is the largest consumer database of its kind in the US, giving you access to the opinions of more than 310,000 healthcare consumers in nearly 300 markets.


The insights you want

Evaluate the needs, wants, and behaviors of communities through real-time competitive assessments and enhanced segmentation tools.


When you want them

As a Market Insights member, you’ll have access to on-demand tools to better understand your target audience and gauge consumer response to communications.


Add depth

Market Insights research allows you to know your consumers better than ever before.


Confidence in decisions

Market Insights provides insight and answers to validate and optimize your marketing strategy.