Case Study: Advertising testing: the importance of pre-launch campaign success
St. Vincent’s HealthCare, Jackson, FL
The outpouring of positive feedback and support has been nearly overwhelming for Brockmeier and company. Comments, notes, and inquiries came from colleagues, competitors and actual consumers. The “St.” campaign’s pretest performance was a harbinger of future market success. Take the metric of “compassionate care” for example: AdVoice showed a lift in consumer reaction to St. Vincent’s ability to provide “compassionate care” after viewing the ad.