Market Insights Reporting Resources

Home / Market Insights Reporting Resources

Market Insights Surveys

Market Insights Modules

Market Insights Data Insights

Understanding and addressing what matters to your consumers and patients as unique people is the key to honoring and even exceeding those expectations.

April 4, 2024

Full report | Seeing Stars: Navigating Patient Ratings and Reviews

Consumers seek and appreciate input from fellow consumers. This phenomenon is not limited to healthcare – online ratings and reviews are prevalent across nearly every major consumer touchpoint.

April 4, 2024

Snapshot | Seeing Stars: Navigating Patient Ratings and Reviews

Over the course of 2023, the Human Understanding Institute produced 10 nSights – focused briefs that use NRC Health data and expertise to illuminate issues at the intersection of healthcare delivery and Human Understanding®.

January 4, 2024

Full report | Looking Back. Thinking Forward.

There is real promise in AI-driven care, ranging from optimizing scheduling and streamlining operational processes to facilitating diagnoses, tailoring treatment plans, and personalizing care.

December 7, 2023

Snapshot | AI in Healthcare: Promise and Pitfalls

The use of AI in healthcare is in its infancy – ChatGPT was launched a year ago – and while there is certainly reason for optimism around the new technology, we must be transparent about its uses and circumspect about its capabilities.

December 7, 2023

Full report | AI in Healthcare: Promise and Pitfalls

While the billing and payment process is not under the direct control of patient experience leaders, confusion around the process has a direct, detrimental effect on the overall perception of care.

November 9, 2023

Full report | The ‘Ouch’ Factor of Billing and Payment

The lens of Human Understanding makes it easy to see that the billing and payment process is part of the overall patient experience.

November 9, 2023

Snapshot | The ‘Ouch’ Factor of Billing and Payment

With these lessons in mind, organizations can cut through the Great Brand Blur by focusing on what matters to the people and communities they serve.

October 5, 2023

Full report | The Great Brand Blur

Building your brand to be strong and separate from the competition is not an internal-only exercise.

October 5, 2023

Snapshot | The Great Brand Blur

The September nSight takes a closer look, primarily by stratifying data on both mental health and perceptions about therapists by age, sex, and race/ethnicity.

September 6, 2023

Full report | A Closer Look at Mental/Behavioral Health

The best path to individualized care is through Human Understanding – treating each patient as a unique person, not as a type or group.

September 6, 2023

Snapshot | A Closer Look at Mental/Behavioral Health

The Human Understanding Institute at NRC Health has been making the case that focusing on the behaviors and outcomes that scores are meant to represent – rather than the scores themselves – is the key to sustainable improvement.

July 12, 2023

Full report | An Experience Perspective on Mental/Behavioral Health

At root, the core vectors of Human Understanding – connect with me, listen to me, partner with me – are paramount for people who are struggling, and those who care for them.

July 12, 2023

Snapshot | An Experience Perspective on Mental/Behavioral Health

It's time to take a broader view of HCAHPS through the lens of the elevating experience in everyday practice.

June 8, 2023

Full report | Moving the HCAHPS Needle

Covid was an exogenous shock that was detrimental to the patient, family, and care team experience at most health systems, a reality reflected in HCAHPS scores at a national level.

June 8, 2023

Snapshot | Moving the HCAHPS Needle

Sharing compliments with members of the care team is a simple way to let them know the good news, a practice that can inspire them to bring their best selves to the workplace.

May 3, 2023

Full report | Appreciating the Care Team

There are many avenues to recognizing care providers. Events, awards, and treats go a long way, but only go so far.

May 3, 2023

Snapshot | Appreciating the Care Team

Taking a broad view of experience, NRC Health has long measured trust and loyalty through unique research that reveals how sentiment shifts over time, at both the market and patient levels.

March 8, 2023

Full report | Turbulence, Trust, and Loyalty

Using statistical modeling to analyze 600,000 experience surveys across more than 40 healthcare organizations, we were able to determine that provider listening matters most when it comes to building trust.

March 8, 2023

Full report | Turbulence, Trust, and Loyalty in Pediatric Care

Check out the March 2023 nSight snapshot!

March 8, 2023

Snapshot | Turbulence, Trust, and Loyalty

This first nSight of 2023 recaps key points from each of the nSights published last year.

January 6, 2023

Full report | Looking Back and Thinking Forward

Access to care is a major concern for both healthcare leaders and people seeking healthcare.

December 8, 2022

Full report | A Close Look at Access to Care

The first step to rethinking and repairing access is to break the problem down into the 4 main aspects: Getting Coverage; Getting There; Getting In; Getting Seen.

December 1, 2022

Snapshot | A Close Look at Access to Care

The Human Understanding Metric – Did everyone treat you as a unique person? – proved to be a powerful factor in both the market and the clinical setting.

November 1, 2022

Full report | The Power of ‘Doing’ Human Understanding

In preparing the nSight for November 2022, we set out to investigate drivers of brand perception in the market along with drivers of experience perception following clinical encounters.

November 1, 2022

Full report | The Power of ‘Doing’ Human Understanding in Pediatric Care

Check out the November 2022 nSight Snapshot!

November 1, 2022

Snapshot | The Power of ‘Doing’ Human Understanding

Waiting is frustrating. It is especially frustrating in healthcare, where patients may be squeezing appointments into busy schedules or dealing with unexpected health concerns.

October 1, 2022

Full report | Understanding perceptions about wait times

Waiting is frustrating. It is especially frustrating in healthcare, where parents may be squeezing appointments into busy schedules or dealing with their child’s unexpected health concerns.

October 1, 2022

Full report | Understanding perceptions about wait times in pediatric care

Check out the October 2022 nSight snapshot!

October 1, 2022

Snapshot | Understanding perceptions about wait times

This month we're shedding light on the group of U.S. consumers who are delaying their healthcare and losing interest in re-connecting with healthcare organizations.

September 1, 2022

Full report | Tracking the ‘Invisible Patient’

Check out the September 2022 nSight Snapshot!

September 1, 2022

Snapshot | Tracking the ‘Invisible Patient’

This month, we're taking a comprehensive look at the impact of personalizing care by treating each person as a unique person.

August 1, 2022

Full report | Patient Perceptions of Human Understanding

Check out the August 2022 nSight Snapshot!

August 1, 2022

Snapshot | Patient Perceptions of Human Understanding

Previous Insight:

Insight of the Month, May 2022 – The Profile of a Loyal Consumer

Insight of the Month, April 2022 – Travel Time

Insight of the Month, March 2022 – Healthcare workers

Insight of the Month, February 2022 – Selection Factors

Insight of the Month, January 2022 – Mental Health

Insight of the Month, November 2021 – Healthcare Advertising

Insight of the Month, October 2021 – Virtual Health

Insight of the Month, September 2021 – Generations

Insight of the Month, August 2021 – Social Media

Insight of the Month, July 2021 – Price Transparency

Insight of the Month, June 2021 – Wait Time

Insight of the Month, May 2021 – Vaccine

Insight of the Month, April 2021 – Reputation

Insight of the Month, March 2021 – No Preference

Methodology Resources

Instructional Resources

Instructional Guides:

Brand Dashboard – How To Guide →

Brand Personality Dashboard – How to Guide →

Personalized Question Dashboard – How to Guide →

Consumer Dashboard – How to Guide →

Ad Hoc Reporting – How to Guide →

Ranking Report – How to Guide →

Ticker Report – How to Guide →

Loyalty Index

Community Insights

AdVoice Submission

Case Studies, White Papers, and more

Sharing data, insights, trends, and best practices is a priority for NRC Health, and key to enabling Human Understanding®.

VIEW RESOURCES

Webinars

Trending Topics: Understanding Rise in No Preference
Host: John Palmer, NRC Health Strategic Analyst
Date: June 24, 2021

 

Trending Topics: Successful 2020 Messaging
Stephanie Preshon-Baker, University of Chicago Medicine; Michele Taber, UC Davis Health; Shira Pollard, Children’s Hospital of Richmond at VCU; Jared Usrey, ReviveHealth

 

Trending Topics: Understanding Brand Perception Shifts
Sara Nelson, NRC Health Customer Success Manager and Ryan Hatt, NRC Health Customer Success Manager

 

Trending Topics: Research in Crisis, Navigating the Unknown
John Palmer, Strategic Analyst and Heather Lannin, Manager Customer Research

 

Trending Topics: Innovation Readiness Spotlight
Becky Hergert, Customer Success Manager, NRC Health

 

Trending Topics: Dashboard Review & Best Practices
Danielle Calhoun, Manager, Customer Research, NRC Health

 

Trending Topics: On Demand Custom Research
Heather Lannin, Manager, Customer Research, NRC Health

 

Trending Topics: Tool Enhancements & What’s Next
Michelle Ostia, Customer Success Manager, NRC Health

 

Trending Topics: Loyalty Lies
Busting the myths on boosting loyalty in healthcare
John Palmer, Strategic Analyst

 

Driving Brand Strategy & Overcoming Consumer Brand Confusion
Brianne Clark and Aubrey Hinkson from Augusta University Health

Trending Topic: Primary Care
Presented by John Palmer, Strategic Analyst, NRC Health

Main Line Health Case Study
Presented by Amarjit Singh, Strategic Planning & Business Development Consultant and Jamie Rogers, Marketing Manager

Monthly Insights: AdHoc Reporting, Ranking Report and Analyst Corner

Disrupters in Healthcare
Presented by Ryan Hatt, Customer Success Manager, and Ryan Donahue, Director of Program Development
View the presentation slide deck.

Monthly Insights: NPS Dashboard, January 2019
Presented by John Palmer, Strategic Analyst, NRC Health
View the presentation slide deck.

October Monthly Insights webinar
Presented by the Market Insights team, NRC Health
Market Insights Product Updates (PDF)

August Monthly Insights webinar featuring Community Insights
Presented by Elizabeth Clegg, The MetroHealth System, and Zach Zobel, NRC Health

Market Insights Community Insights, Product Discussion
Presented by John Palmer, NRC Health

Monthly Insights Survey Modules
Presented by Zach Zobel, NRC Health

Monthly Insights – Brand Personality Dashboard
Presented by Kade Mohrman and the Market Insights Team, NRC Health

Monthly Insights – Consumer Dashboard
Presented by Kristin Larson, Account Manager and Lynn Hanacek, Director of Market Research for Adventist Health

The Quality Quandary
Presented by Ryan Donohue, NRC Health

Community Insights Loyalty Index
Presented by John Palmer, NRC Health

Community Insights Product Spotlight
Presented by Zach Zobel, NRC Health

Using AdVoice to fuel your marketing strategy
Presented by Devin Hill, Director of Market Research at Baylor Scott & White Health

Community Insights
Presented by Hali Clark, Account Manager, and Jim Bodefeld, Market Research Director at Houston Methodist

Market Insights Spotlight On Loyalty – Consumers With and Without Primary Care Docs
Presented by Logan Donahoo, NRC Health

Millenial Madness: Uncovering What Influences the Newest Healthcare Consumers
Presented by Ryan Donohue, NRC Health

Market Insights Spotlight On Urgent Care
Logan Donahoo, NRC Health

Market Insights Product Spotlight: Dashboard Demo
Presented by Jon Tanner, NRC Health

Value Sustained: Why Loyalty is Our Most Important Metric of Consumer Success
Presented by Ryan Donohue, NRC Health

Market Insights Spotlight: Healthcare Decision Making and Gender
Presented by Logan Donahoo, NRC Health

The New Payer: What Makes the Healthcare Consumer Tick
Ryan Donohue, NRC Health

The Healthcare Consumer: Meeting Today’s Needs, Planning for the Future
Michele Crumes, MBA, Assistant Vice President of Planning and Market Analytics, MedStar Health

The Digital Decision Maker: Tracking Consumer Trends in the Growing Space of Online Reputation
Ryan Donohue, NRC Health