Identify and attract customers in the communities you serve
The communities you serve look much different today than they did even a decade ago. Millennials’ growth to adulthood and parenthood, coupled with an aging—and longer-living—Baby Boomer population means millions are now making new healthcare decisions for the first time. And increasingly, all are taking greater control of their care, doing their homework online prior to seeking care or selecting a provider, and being more open to non-traditional means of receiving care.
New customer acquisition and retention requires a comprehensive understanding of what drives healthcare purchasing decisions, and Human Understanding across consumer segments.