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Tactics for building consumer trust

The following article appeared in Provider Magazine, October 2017. To view the publication, click here

Just 23% of adults say that they have confidence in long term care providers.

This disheartening statistic was uncovered during a recent research study conducted by NRC Health.

That percentage dips even lower for adults aged 65 or older. These people
face the realistic possibility of being a long term care customer in the near future—yet just 20% of them put their trust in these providers.

If you are an executive leader within a post-acute organization, you likely are not surprised by these numbers. You already know that the industry suffers from a
perception problem.

But what’s to be done about it? How can you win back public trust?

Download this article to read more