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Thinking differently about engagement

Driving engagement during unprecedented times.

Consumers and patients have had a more positive view on healthcare during the COVID-19 pandemic. According to NRC Health’s COVID-19 report around what matters most to patients during the pandemic, we found that more than 75% of assigned sentiments within our sample of COVID-19–related comments were positive. Patient sentiments currently indicate a more positive view of healthcare organizations, and more patients are making the effort to send shout-outs to their healthcare organizations. Similarly to how COVID-19 has impacted the way consumers view their healthcare experience, employees are now facing unique workplace challenges—and understanding their experiences is the key to facilitating their engagement.

Annual engagement surveys serve a critical purpose, but they don’t provide employee feedback for specific situations. Pulse surveys are shorter and more customizable, and allow for employee feedback on specific situations, such as guidance on how to shift affect from negative to positive during and after the COVID-19 pandemic. Click here to read what the research says about how to drive engagement during these unprecedented times, along with some recommendations on how to take a pulse at your organization today through NRC Health’s Workforce Engagement Platform.