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Tucson Medical Center utilizes Real-time feedback to align brand reputation and care experience

Tucson Medical Center (TMC) has always enjoyed a powerful brand presence in the Tucson area. The organization’s outstanding care experiences, its strong bond with the local community, and its brand’s knack for storytelling all contribute to its institutional renown in Tucson.

“At TMC, we believe we can begin the path to lifelong loyalty when people are at their healthiest. By beginning their experience with them when they are healthy, and helping them on that journey, we set a foundation for a positive experience during their eventual acute-care or hospital experience. It’s important—and in fact vital—that the experiences we create match the brand story we are telling externally.”
—Karen Mlawsky, Chief Operating Officer, TMC