Get to know your market in a whole new way
In this fast-paced digital era, the way your consumers discover and share healthcare information is changing at lightning speed. Thankfully, NRC Health’s Market Insights is keeping pace to provide organizations like yours with the data, strategy, and innovation to meet your target audiences where they are.
Consumer voices at your fingertips. Learn more →
August 15, 2024
Consumer trust matters: Discover where your organization ranks
Fostering trust goes hand-in-hand with delivering outstanding care and building lasting relationships. This is why our Market Insights tool delves deep into the factors that drive consumer trust in hospitals and health systems, providing you with actionable data to enhance your brand and strengthen patient, family, and consumer relationships.
Our latest findings shed light on the current state of consumer trust:
- A remarkable 46% of consumers report having an elevated level of trust in their top-of-mind hospital
- Similarly, 40% of consumers feel the same trust towards their top-of-mind health system.
- The correlation between trust and advocacy is clear: consumers with high trust levels are significantly more likely to recommend their preferred hospital, which is reflected in an impressive Net Promoter Score (NPS) of 80.4.
- A remarkable 46% of consumers report having an elevated level of trust in their top-of-mind hospital.
- Similarly, 40% of consumers feel the same trust towards their top-of-mind health system.
- The correlation between trust and advocacy is clear: consumers with high trust levels are significantly more likely to recommend their preferred hospital, which is reflected in an impressive Net Promoter Score (NPS) of 80.4.
These statistics underscore the critical importance of cultivating trust within your community. High levels of trust not only translate into stronger relationships but also foster a positive reputation that can attract new patients and retain existing ones.
Ready to see how your healthcare organization stacks up? Our comprehensive and trusted study of consumer perceptions and preferences offers unparalleled insights into where you stand and how you can improve.
What’s really happening in your market?
Let us tell you!
To genuinely thrive, you need a profound understanding of consumer sentiment, preferences, and behaviors. This is where NRC Health’s Market Insights becomes invaluable.
Market Insights is the most comprehensive healthcare consumer perception study in the nation, designed to give you a deeper understanding to make informed decisions.
It takes a broad approach, gathering input from over 300,000 consumers, ensuring that every voice is heard. And it allows you to delve deep into your specific market, providing over 200 metrics to help you fine-tune your strategy.
This dual approach means you get both a wide-angle view and detailed insights, empowering you to act with precision and confidence.
Our partners turn insights into action
Consider our partners at OSF Healthcare, who leveraged these insights to test a marketing campaign. The results were nothing short of remarkable.
- 52% increase in consumers likely to access their website for primary care information
- 33% increase in consumers likely to switch to OSF HealthCare
- 22% increase in the likelihood to recommend their services
- 52% increase in consumers likely to access their website for primary care information
- 33% increase in consumers likely to switch to OSF HealthCare
- 22% increase in the likelihood to recommend their services
“As long as we put the consumer at the center of everything we do, we’re going to win.”
-Mayura Kumar, Director of Digital Marketing Strategy, OSF HealthCare
What will you do with Market Insights?
Imagine having unlimited access to the full picture of your consumers with just a few clicks. Market Insights makes it possible. It’s not just about data; it’s about transforming your approach and truly connecting with your consumers.
Ready to transform your approach and truly connect with your consumers?
Meeting consumers where they are
Consumers today aren’t passive recipients of healthcare information; they are active seekers and sharers, turning to platforms like Facebook, YouTube, and Instagram for advice, recommendations, and support.
To keep up, you need a deep understanding of the platforms your audience frequents and the type of content they engage with.
Unlocking the power of market-specific data
At NRC Health, we believe in the power of data to drive informed decisions.
Our Market Insights suite provides the most comprehensive and trusted study of consumer perceptions and preferences in healthcare.
Leveraging this data gives you an understanding on how to best connect with your specific audience segments and provide the right content in the right platform.
Start understanding to start influencing
Our insights make it clear: The growing role of social media in healthcare underscores the need for organizations to be proactive and strategic in their online presence.
Market Insights ensures you are connecting with your consumers in ways that are meaningful and relevant AND meet their unique needs.
Start understanding your audience today, so you can start influencing their healthcare experiences.
