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In healthcare marketing, digital spend is going up. But is it spent wisely?

The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all... → March 19, 2019

Integrating the Patient Voice into Board Processes for Innovation and Exceptional Care

Dr. Harvey and Jean Picker were healthcare disruptors who changed the way patient experience was viewed. It was a seismic paradigm shift for organizations to ask patients about their experiences and use that information to determine what mattered most. → March 12, 2019

“No rounding logs”: How Vidant Health is bringing humanity back to healthcare

According to Vidant—and to NRC Health’s own research—what patients want is to see more compassion in their care. They want quality with an empathetic touch. Put another way, they want to see humanity embodied in their care experiences. → March 8, 2019

In the new age of healthcare consumerism, convenience is king

Patient Experience

In an era of shifting attitudes and expectations on the part of patients, providers can no longer be content that old models will see them through. → March 4, 2019

Slash turnover in half: NRC Health shares Three secrets to a successful employee mentor program

Jalene Carpenter, Director of Customer Success at NRC Health, points out that if leaders follow the two tips, mentors will be some of the most enthusiastic, invested, and thoughtful people in any organization. Leaders shouldn’t let that energy go to waste. → March 1, 2019