The secret’s out about digital marketing in healthcare—that is, if the marketing budgets of leading healthcare systems are any indication. Ascension Health, the nation’s largest non-profit hospital organization, is doubling down on a digital approach to reaching its patients. Ascension’s chief marketing officer predicts that their digital vs. traditional marketing split will approach 50/50 within the next few years. New York’s Northwell Health is following suit. The organization has multiplied its digital ad spending almost twentyfold from its 2015 levels. With all... →
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perspective from NRC Health.
Dr. Harvey and Jean Picker were healthcare disruptors who changed the way patient experience was viewed. It was a seismic paradigm shift for organizations to ask patients about their experiences and use that information to determine what mattered most. →
According to Vidant—and to NRC Health’s own research—what patients want is to see more compassion in their care. They want quality with an empathetic touch. Put another way, they want to see humanity embodied in their care experiences. →
In an era of shifting attitudes and expectations on the part of patients, providers can no longer be content that old models will see them through. →
Jalene Carpenter, Director of Customer Success at NRC Health, points out that if leaders follow the two tips, mentors will be some of the most enthusiastic, invested, and thoughtful people in any organization. Leaders shouldn’t let that energy go to waste. →