Effective Date: May 15, 2026
National Research Corporation (“NRC Health,” “we,” “our,” or “us”) is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Privacy Notice (“Notice”) governs data collection and usage through the www.nrchealth.com website (the “Website”). By accessing or using the NRC Health Website, you acknowledge that you have read and understand the terms of this Notice. Please read this Notice carefully and feel free to contact us as described below.
Scope; Applicability
Generally, NRC Health acts as a service provider on behalf of its customers. Our customers (typically your healthcare provider or employer) may share your information with us so that we may contact you to gather feedback about your experiences with our customers. We only collect, use, and otherwise process such information as directed by our customers or as otherwise permitted by applicable laws. Accordingly, this Notice does not apply to the extent that we process personally identifiable information in the role of a service provider on behalf of our customers.
If you have received a survey from NRC Health on behalf of your healthcare provider or other customer of NRC Health, this Notice does not apply to information collected as part of such survey. If you have questions regarding the privacy of information provided in such survey, or if you need to access, amend, or delete any information we may have collected from you on behalf of our customer, please reach out to the respective customer directly. We are not responsible for the privacy or data security practices of our customers, which may differ from those set forth in this Notice.
If you are using this site as part of the workforce of an NRC Health customer or if you utilize other NRC Health online tools as part of your professional role of an NRC Health customer, this Notice does not apply to you or your information. If you have questions regarding the privacy of information provided in such capacity, please reach out to your employer directly.
The Website also contains links to third-party sites that are not owned or controlled by NRC Health. Please be aware that NRC Health is not responsible for the privacy practices of any such third-party sites. You are responsible for reading the privacy statements of each such site that may collect personally identifiable information.
Types of Personally Identifiable Information Collected
From users of the Website, NRC Health may collect “personally identifiable information”, which is information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. However, personally identifiable information does not include any deidentified or aggregated information. In particular, NRC Health may collect personally identifiable information directly from you such as your e-mail address, name, home or work address, or telephone number.
There is also information about your computer hardware and software that is automatically collected by NRC Health as you navigate through and interact with our Website. This information can include: your IP address, browser type, domain names, browsing actions and patterns, etc. The information we collect automatically may include personally identifiable information. This information is used by NRC Health for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Website.
The information we collect automatically may include personally identifiable information or we may maintain it or associate it with personally identifiable information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a more personalized service by enabling us to:
- estimate our audience size and usage patterns;
- store information about your preferences;
- provide you with targeted advertising, which is based on your activities on the Website and other online activities;
- record your activities on our Websites for analytics and debugging purposes;
- customize our Website according to your individual interests;
- speed up your searches; and
- recognize you when you return to our Website.
Details about the automated data collection technologies and the specific cookies that we use, including a full Cookie Classification Table identifying each cookie by name, category, duration, and vendor, can be found in our Cookie Notice.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, analytics providers, social media companies, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies (as specified in our Cookie Notice) to collect information about you when you use our Website. The information they collect may be associated with your personally identifiable information or they may collect information, including personally identifiable information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the “Your Rights and Choices” Section below.
No Information from Children Under 18
The Website is not intended for use by children under the age of 18. We do not knowingly collect, maintain, or use personally identifiable information from anyone under the age of 18. If you are under the age of 18, please do not use this Website or provide any personally identifiable information through the Website. If we learn we have collected or received personally identifiable information from a child under 18, we will delete that information. If you believe we might have any information directly from a child under 18, please contact us at [email protected].
Use of Your Personally Identifiable Information
NRC Health may use or disclose your personally identifiable information for one or more of the following business purposes:
- To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personally identifiable information to respond to your inquiry.
- To provide, support, personalize, and develop our Website, products, and services.
- To help maintain the safety, security, quality, and integrity of our Website, products and services, databases and other technology assets, and business, including to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and prosecute those responsible for that activity, and to debug to identify and repair errors that impair existing intended functionality.
- For testing, research, analysis, and product development and demonstration, including to develop and improve our Website, products, and services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of NRC Health’s assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, in which personally identifiable information held by NRC Health about our Website users is among the assets transferred.
- In any other way we may describe when you provide the information.
- To fulfill any other purpose for which we have collected it.
- For any other purpose with your consent.
NRC Health will not collect additional categories of personally identifiable information or use the personally identifiable information we collect for materially different, unrelated, or incompatible purposes without providing you notice.
NRC Health keeps track of the web sites and pages our customers visit within NRC Health, in order to determine what NRC Health services are the most popular. This data is used to deliver customized content and advertising within NRC Health to customers whose behavior indicates that they are interested in a particular subject area.
Disclosure of Your Personally Identifiable Information
NRC Health may disclose your personally identifiable information to a third-party service provider or vendor for a business purpose. When we disclose personally identifiable information for a business purpose, we enter into a contract that describes the purpose and requires the service provider or vendor to both keep that personally identifiable information confidential and not use it for any purpose except performing the contract.
We may disclose personally identifiable information that we collect or you provide as described in this Privacy Notice:
- to our subsidiaries and affiliates;
- to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personally identifiable information confidential and use it only for the purposes for which we disclose it to them. These entities provide IT and infrastructure support services.
- to a potential or actual buyer or other successor in the event of a planned or actual merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of NRC’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by NRC Health about our Website’s users is among the assets transferred;
- to third-party cookie and other tracking technology providers for the purpose of providing analytics and cross-context behavioral advertising services to us;
- to fulfill the purpose for which you provide it;
- for any other purpose disclosed by us when you provide the information; and
- with your consent.
We may also disclose your personally identifiable information:
- to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
- to enforce or apply our Terms of Use and other agreements; and
- if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of NRC Health, our customers, or others.
NRC Health does not disclose your personally identifiable information for purposes other than those outlined in this Notice. We may disclose aggregated information about Website users that does not identify any individual, without restriction.
Your Rights and Choices
You have the right to request that NRC Health change or delete your personally identifiable information by contacting us as further described below, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will update or delete (and direct our service providers to update or delete) your personally identifiable information from our records, unless an exception applies under applicable law.
We do not control the collection and use of your information collected by third parties described above in Disclosure of Your Personally Identifiable Information. When possible, these organizations are under contractual obligations to use this data only for providing the services to us and to maintain this information strictly confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.
In addition, we strive to provide you with choices regarding the personally identifiable information we have collected about you. We have created mechanisms to provide you with control over your personally identifiable information:
- Cookies and Tracking Technologies. As further described in our Cookie Notice, we may use certain tracking technologies that may record your activities on our Website and your other online activities, and such recordings may be disclosed and processed by third-parties who provide such technologies. This helps us understand our users and the use of our Websites. We may also use these technologies to display advertising to you based on your activities of our Website and other online activities. You may disable these technologies through our cookie consent manager, which you may access by clicking the “Cookies” link on the bottom of any page of our Website and disabling our use of analytics cookies and similar technologies. You may also set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent, however, if you disable or refuse cookies in this manner, please note that some parts of our Website may then be inaccessible or not function properly. If you do not disable these technologies, you hereby consent to our use of your personally identifiable information and our recording and disclosure to third-party cookie providers of your activities on our Website in this way.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info).
For information about jurisdiction-specific privacy rights, including rights available to California residents under the California Consumer Privacy Act (CCPA), please see our separate CCPA Addendum.
Security of Your Personally Identifiable Information
NRC Health secures the personally identifiable information you provide in a controlled, secure environment, protected from unauthorized access, use or disclosure. The transmission of information via the internet is not guaranteed to be completely secure. Your transmission of personally identifiable information is at your own risk and NRC Health is not responsible for the circumvention of any privacy settings or security measures within the Website.
You are responsible for maintaining the confidentiality of any password you may use for certain parts of the Website.
Consent to Processing Personally Identifiable Information in the United States
The Website is not intended for nor directed to residents of the European Union. By using and accessing the Website, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personally identifiable information on servers located outside of the country where they reside, and that the protection of such information may be different than the laws of the country in which such person resides or is located.
Changes to this Statement
NRC Health reserves the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated Notice on the Website and update the Notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes. NRC Health encourages you to periodically review this Notice to be informed of how NRC Health is protecting your information.
Contact Information
If you have any questions or comments about this Notice, your choices and rights regarding our use of your information, or if you wish to exercise your rights under applicable laws, please contact NRC Health at:
Phone: 800-388-4264
Email: [email protected]
Postal Address:
NRC Health
Attn: Security and Privacy
1245 Q Street
Lincoln, NE 68502
Personally Identifiable Information Retention Periods
We will keep your personally identifiable information for no longer than is necessary for the purpose(s) it was provided for. Further details of the periods for which we retain personally identifiable information are available on request. However, we may retain any or all categories of personally identifiable information when your information is subject to one of the following exceptions:
- When stored in our backup and disaster recovery systems. Your personally identifiable information will be deleted when the backup media your personally identifiable information is stored on expires or when our disaster recovery systems are updated.
- When necessary for us to exercise or defend legal claims.
- When necessary to comply with a legal obligation.
- When necessary to help ensure the security and integrity of our Website.
NRC Health reserves the right to amend this Section at our discretion at any time, in accordance with the “Changes to this Notice” Section above. If you have any questions or comments or requests related to this Section, please contact us at [email protected].
Last updated: May 2026