Celebrating champions of loyalty, trust, and exceptional healthcare experiences.
Recognizing the best in Patient Experience, Consumer Loyalty, and Experience Management
Each year, NRC Health proudly recognizes exceptional healthcare organizations through our distinguished awards program. These honors spotlight leaders in human-centered care—organizations that truly listen to the voices of the people they serve and go above and beyond to deliver meaningful experiences. Our full list of 2026 award winners will be announced on September 1st.
Excellence in Patient Experience Award
Excellence in Patient Experience Awards recognize organizations for their commitment to enhancing care experiences for every patient.
Excellence in Patient Experience—Large Health System
Excellence in Patient Experience—Medium Health System
Excellence in Patient Experience—Small Health System
Excellence in Patient Experience—Pediatric
Excellence in Patient Experience—Large Hospital
Excellence in Patient Experience— Medium Hospital
Excellence in Patient Experience—Small Hospital
Excellence in Patient Experience—Medical Group
Excellence in Patient Experience—Critical Access Hospital
Excellence in Patient Experience—Specialty Hospital
NRC Health selects clients based on their achievement within categories that patients have defined as being most important to the quality of their care. The award is presented annually.
Excellence in Patient Experience—Large Health System
Three health systems with 25 or more hospitals measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 6 eligible health systems.
Excellence in Patient Experience—Medium Health System
Three health systems with five to 24 hospitals measuring across the continuum of care were as selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 27 eligible health systems.
Excellence in Patient Experience—Small Health System
Three health systems with two to four hospitals measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 41 eligible health systems.
Excellence in Patient Experience—Pediatric
Three children’s hospitals measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 19 eligible facilities.
Excellence in Patient Experience—Large Hospital
Three facilities with 350 or more beds measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 81 eligible facilities. This selection criteria excluded specialty and children’s hospitals.
Excellence in Patient Experience— Medium Hospital
Three facilities with 150 to 349 beds measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 158 eligible facilities. This selection criteria excluded specialty and children’s hospitals.
Excellence in Patient Experience—Small Hospital
Three facilities with fewer than 150 beds measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 203 eligible facilities. This selection criteria excluded specialty and children’s hospitals.
Excellence in Patient Experience—Medical Group
Three medical groups were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 46 medical groups.
Excellence in Patient Experience—Critical Access Hospital
Three facilities designated as Critical Access measuring across the continuum of care were selected based on their combined Real-time NPS and HCAHPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 198 eligible facilities.
Excellence in Patient Experience—Specialty Hospital
Three facilities designated as a specialty hospital measuring across the continuum of care were selected based on their Real-time NPS score for the “Would Recommend Facility” question during the time period of April 1, 2025–March 31, 2026, out of 240 eligible facilities.
Excellence in Experience Management Award
The Excellence in Experience Management award honors an NRC Health partner organization that demonstrates an unwavering commitment to listening deeply to the voices of patients and consumers—and turning that feedback into meaningful action.
The Excellence in Experience Management award honors an NRC Health partner organization that demonstrates an unwavering commitment to listening deeply to the voices of patients and consumers—and turning that feedback into meaningful action. This recognition celebrates organizations that embed feedback into every stage of the care journey, understanding their market trends, consumer preferences, and patient expectations, using insights not just to inform decisions, but to transform experiences. By fostering a culture of responsiveness and empathy, the recipient exemplifies what it means to deliver truly personalized, human-centered care.
Consumer Loyalty Award
The Consumer Loyalty Awards recognizes the top 10 “Gold Standard” partner hospitals, which have strong brand image and reputation and high CMS Would Recommend scores.
- Loma Linda University Medical Center
- Loma Linda University Surgical Hospital
- Parkview Regional Medical Center
- Loma Linda University Medical Center – East Campus
- Penn State Health Milton S Hershey Medical Center
- Allina Health Abbott Northwestern Hospital
- Emplify Health by Gundersen La Crosse Hospital
- PIH Health Whittier Hospital
- Atrium Health Wake Forest Baptist Medical Center
- Emplify Health by Bellin Green Bay Hospital
The Consumer Loyalty Awards recognizes the top 10 “Gold Standard” partner hospitals, which have strong brand image and reputation and high CMS Would Recommend scores. These hospitals meet patients’ expectations through positive experiences. To qualify for consideration, organizations must receive at least 30 Top-of-Mind mentions in NRC Health’s national Market Insights study between April 1, 2024, and March 31, 2026 and have publicly reported CMS Would Recommend scores based on patients discharged from April 2024 and March 2025.
Innovation Co-Design Award
The Innovation Co-Design Award is presented to the top partner organizations that collaborated closely with NRC Health in the pursuit of significant innovation.
The Innovation Co-Design Award is presented to the top partner organizations that collaborated closely with NRC Health in the pursuit of significant innovation. This honor is intended to highlight organizations that demonstrate a strong commitment to improving the patient experience through their innovative efforts and partnership with NRC Health. The recipients of this award stand out for their dedication to advancing patient-centered care and fostering creative solutions in healthcare.
Best in Brand Award
The Best in Brand Award recognizes the 9 NRC Health partners with the highest Brand Perception (overall image and reputation).
The Best in Brand Award recognizes the 9 NRC Health partners with the highest Brand Perception (overall image and reputation). To qualify for consideration, organizations must receive at least 150 Top-of-Mind mentions in NRC Health’s national Market Insights study between April 1, 2025, and March 31, 2026. Scores are based on hospital brand perception and aggregated at the system level for partners with multiple hospitals.