Identify and attract customers in
the communities you serve.
The communities you serve look much different today than they did even a decade ago. Millennial maturation to adulthood and parenthood, coupled with an aging—longer-living—baby boomer population means millions are making new healthcare decisions for the first time. And, increasingly, all are taking greater control of their care: Doing their homework online prior to seeking care or selecting a provider and being more open to non-traditional means of receiving care.
New customer acquisition – and retention – requires a comprehensive understanding of what drives healthcare purchasing decisions and loyalty across consumer segments.