Get to know your market in a whole new way
Understanding consumer preferences is no longer a luxury—it’s a necessity. At NRC Health, we are committed to equipping our partners with actionable insights that drive strategic growth and innovation.
Consumer voices at your fingertips. Learn more →
August 15, 2024
What’s really happening in your market?
Let us tell you!
To genuinely thrive, you need a profound understanding of consumer sentiment, preferences, and behaviors. This is where NRC Health’s Market Insights becomes invaluable.
Market Insights is the most comprehensive healthcare consumer perception study in the nation, designed to give you a deeper understanding to make informed decisions.
It takes a broad approach, gathering input from over 300,000 consumers, ensuring that every voice is heard. And it allows you to delve deep into your specific market, providing over 200 metrics to help you fine-tune your strategy.
This dual approach means you get both a wide-angle view and detailed insights, empowering you to act with precision and confidence.
Our partners turn insights into action
Consider our partners at OSF Healthcare, who leveraged these insights to test a marketing campaign. The results were nothing short of remarkable.
- 52% increase in consumers likely to access their website for primary care information
- 33% increase in consumers likely to switch to OSF HealthCare
- 22% increase in the likelihood to recommend their services
- 52% increase in consumers likely to access their website for primary care information
- 33% increase in consumers likely to switch to OSF HealthCare
- 22% increase in the likelihood to recommend their services
“As long as we put the consumer at the center of everything we do, we’re going to win.”
-Mayura Kumar, Director of Digital Marketing Strategy, OSF HealthCare
What will you do with Market Insights?
Imagine having unlimited access to the full picture of your consumers with just a few clicks. Market Insights makes it possible. It’s not just about data; it’s about transforming your approach and truly connecting with your consumers.
Ready to transform your approach and truly connect with your consumers?
What does your market think about AI in healthcare?
Artificial Intelligence seems to be the buzzword on everyone’s lips. It’s almost impossible to escape the endless chatter about its potential.
But amidst all the noise, have you ever stopped to ask what your consumers think about AI in healthcare?
You can act if you don’t understand
Understanding consumer sentiment is key in delivering Human Understanding. Our Market Insights platform offers you easy and ongoing access to this invaluable feedback, ensuring you stay ahead in understanding evolving consumer sentiments—especially when it comes to hot topics like AI.
Our latest Market Insights trend monitoring reveals some eye-opening statistics about consumer trust in AI within healthcare.
- 1 in 3 consumers currently lack trust in AI’s ability to improve healthcare
- 94% have some reservations about AI in healthcare
- Trust levels in AI vary across different demographics
- 1 in 3 consumers currently lack trust in AI’s ability to improve healthcare
- 94% have some reservations about AI in healthcare
- Trust levels in AI vary across different demographics
Want to dive deeper into trends like these for your market?
Restart your Market Insights membership to gain instant access to actionable consumer feedback and our new Explore Trends feature.
The shift in consumer preferences
Our latest data reveals a significant decrease in the number of consumers who have ‘no preference’ for a healthcare brand. This trend is more than a statistic; it’s a testament to the increasing importance consumers place on brand loyalty and humanized care.
For healthcare organizations, this shift underscores the need to differentiate and position your brand effectively in the market. Understanding the reasons behind these changes enables you to fine-tune your strategic plan, allocate budgets more efficiently, and ultimately expand your footprint in a meaningful way.
Leverage enhanced features
By reactivating your Market Insights membership, you gain access to a suite of new features designed to provide deeper, more relevant insights into consumer behavior including:
- Explore tends to see what’s top-of-mind for your consumers
- Data that’s not just comprehensive, but meticulously tailored to your specific market
- Insights to inform every decision from marketing campaigns to service line expansions
- Explore tends to see what’s top-of-mind for your consumers
- Data that’s not just comprehensive, but meticulously tailored to your specific market
- Insights to inform every decision from marketing campaigns to service line expansions
Making data-driven decisions
Are you ready to transform data into actionable strategies?
The power to see data specific to your market means you can make bold, informed decisions that resonate with your audience and set you apart from the competition.
