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NRC Health Excellence in Human Understanding Award

Human Understanding—The mission of NRC Health is to enable healthcare organizations to understand what matters most to each person they serve, and ease their healthcare journey.

The Human Understanding award is a nominated award, presented to an individual, department, or organization that has performed an exemplary act of Human Understanding or instituted a process that now exhibits Human Understanding where it did not exist before in the customer-care experience.

NRC Health defines Human Understanding as a complete understanding of customers’ preferences, needs, behaviors, and experiences—not as an episode, but as a relationship. The award nomination must describe how the nominee has gone above and beyond to demonstrate Human Understanding with the customers they serve.

The Excellence in Human Understanding award winner will be announced publicly on Monday, August 24, 2020.