Elevate Your Expertise: HUB25 Pre-Conference Workshops
Before the main stage sessions kick off, NRC Health’s Human Understanding Beyond | HUB25 invites attendees to take part in three immersive pre-conference workshops designed to deliver hands-on learning and actionable strategies.
These sessions offer a rare opportunity to build practical skills, expand your impact, and connect deeply with peers who are passionate about patient-centered care.
The workshops are a great way to jumpstart this year’s event in Orlando, Florida, on October 15–17. Save your spot and register today!
Design Like a Human: An Interactive Journey into Human-Centered Thinking
Why do some patient experience (PX) initiatives thrive while others struggle to gain traction? The answer often lies in a deep understanding of the “why” behind patient behavior—insights revealed through journey mapping.
In this highly interactive workshop, attendees will learn the principles of human-centered design and apply them in real time. Expect to leave with a practical framework and the confidence to uncover actionable insights within your own organization.
Learning outcomes:
- Adopt a human-centered mindset to bring value to your healthcare setting
- Apply journey mapping to identify the “moments that matter” in patient and employee experiences
- Translate qualitative insights into opportunities for meaningful improvement
Workshop leaders:
- Jennifer Baron, Chief Experience Officer, NRC Health
- Steve Koch, Managing Partner, Cast & Hue
- Jonathan Pathuis, Managing Partner, Cast & Hue
Experience Management Everywhere
As patient and consumer expectations continue to evolve, PX and CX teams must adapt to remain relevant, impactful, and embedded throughout their organizations. This workshop explores how to democratize experience management, ensuring that every level of the organization owns and drives improvement.
Learning outcomes:
- Understand today’s biggest challenges in healthcare experience
- Define and instill a culture of clarity and ownership
- Learn actionable steps to reimagine experience teams for long-term success
Workshop leaders:
- Toya Gorley, M.B.A., Improvement Advisor, NRC Health
- Michelle Silva, M.A., Strategic Advisor, Consumer Experience, NRC Health
From Insight to Publication: Strategies to Share Your Success in Patient and Workforce Experience
Meaningful improvements in patient and workforce experience deserve to be shared widely. This workshop provides practical guidance for publishing your initiatives in peer-reviewed journals like the Journal of Patient Experience—expanding your impact, strengthening your organization’s reputation, and inspiring broader change.
Learning outcomes:
- Recognize the elements of a publishable project in patient and workforce experience
- Convert practical outcomes into structured scholarly writing
- Navigate the publishing process—from journal selection to submission and editorial review
Workshop leader:
- Laura Cooley, Ph.D., Editor-in-Chief, Journal of Patient Experience
Why Attend the HUB25 Pre-Conference Workshops?
These workshops are designed to:
- Deliver hands-on, actionable learning before the full conference begins
- Equip you with frameworks and strategies that you can implement immediately
- Foster deeper connections with healthcare leaders who share your commitment to advancing patient experience
Seats are limited—so secure your place now and join us in Orlando to build skills that will help you lead the future of patient-centered care.