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  • Why NRC Health
        • About NRC Health
          • Human Understanding

            Discover how we’re transforming experiences with innovative insights

          • Executive Leadership

            Get to know the leadership team behind Human Understanding

          • Investor Relations

            Stay informed about our strategic initiatives

        • The NRC Difference
          • Why choose NRC

            Explore our long-term, service-centered partnership approach

          • Igniting Human Understanding

            Meet the team helping shape a more human healthcare experience

          • Excellence & Loyalty Awards

            NRC Health recognizes outstanding healthcare organizations with annual awards

        • CAREERS
          • Our culture

            See how we deliver Human Understanding from the inside out

          • Our associates

            Innovate, connect, and grow at NRC Health

          • Our hiring journey

            Join a team that’s transforming healthcare

        • HUB25

          HUB25 | Human Understanding Beyond

          October 15-17, 2025

          Join us for our annual flagship experience management event. Mark your calendar now and stay tuned for location and registration information.

          LEARN MORE
          • The Governance Institute →
          • Meet Huey →
          • Contact Us
          • Product Demo
  • Platform
        • LISTEN
          • Conversational Listening

            Capture the feedback they actually want to give in their voice

          • Compliance Surveying (CAHPS)

            Make the most of CAHPS to improve patient experience

          • Cross-journey listening

            Gain the most complete picture of everyone

        • UNDERSTAND
          • 360 view of the individual

            Get the whole person view, not just a patient view

          • Natural language data analysis

            Analyze data more naturally to extract valuable insights

          • 1:1 connections on the frontline

            Actively create deeper human connection to foster engagement and loyalty

        • IMPROVE
          • Point-of-Care coaching

            Inspire engagement and improvement with actionable insights

          • Assisted service recovery

            Deliver outcomes with empathy powered by AI assistance

          • Co-design improvements

            Access voices that matter for the best outcomes

        • NRC HEALTH SOLUTIONS
          • Patient Experience →
          • Consumer Experience →
          • Employee Experience →
          • Market Experience →
          • The Governance Institute →
          • Meet Huey →
          • Contact Us
          • Product Demo
  • Solutions
        • PATIENT EXPERIENCE
          • Personalize encounters

            Care for the unique individual with insights into priorities

          • Ensure safer outcomes

            Engage patients and families to encourage active participation

          • Maximize value-based revenue

            Achieve better business results by driving improvements

        • CONSUMER EXPERIENCE
          • Reduce friction

            Create exceptional encounters beyond the clinical setting

          • Co-design experiences

            Bring the voice of your customer into your strategic decision-making

          • Create loyalty

            Drive choice to build volume with real-time feedback

        • EMPLOYEE EXPERIENCE
          • Attract and retain

            Unite your workforce around a shared sense of purpose

          • Involve and include

            Listen to better understand the other side of the experience

          • Develop and optimize performance

            Improve care delivery at the source

        • MARKET EXPERIENCE
          • Maximize exposure

            Measure and build brand presence and preference

          • Grow your business

            Understand service-line demand and consumer preferences

          • Increase marketing value

            Capture feedback on messaging before making investments

          • The Governance Institute →
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          • Contact Us
          • Product Demo
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2024 Annual Report/2025 Proxy Statement

Human Understanding®

Transforming healthcare experiences for patients, providers,
care teams, consumers, and communities.

Read the report

Past Reports

2023 Annual Report/
2024 Proxy Statement

2022 Annual Report/
2023 Proxy Statement

2021 Annual Report/
2022 Proxy Statement

2021 Annual Report

2020 Annual Report/
2021 Proxy Statement

2019 Annual Report/
2020 Proxy Statement

2018 Annual Report/
2019 Proxy Statement

2017 Annual Report

2016 Annual Report

2015 Annual Report

2014 Annual Report

2013 Annual Report

2012 Annual Report

2011 Annual Report

2010 Annual Report

2009 Annual Report

2008 Annual Report

2007 Annual Report

2006 Annual Report

2005 Annual Report

2004 Annual Report

2003 Annual Report

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NRC Health

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©2025 National Research Corporation.
NRC Health® and Human Understanding® are registered trademarks of National Research Corporation d/b/a NRC Health.

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