Get to know your market in a whole new way

Get to know your market in a whole new way

Understanding consumer preferences is no longer a luxury—it’s a necessity. At NRC Health, we are committed to equipping our partners with actionable insights that drive strategic growth and innovation.

Consumer voices at your fingertips. Learn more →

July 12, 2024

What does your market think about AI in healthcare?

Artificial Intelligence seems to be the buzzword on everyone’s lips. It’s almost impossible to escape the endless chatter about its potential.

But amidst all the noise, have you ever stopped to ask what your consumers think about AI in healthcare?

You can act if you don’t understand

Understanding consumer sentiment is key in delivering Human Understanding. Our Market Insights platform offers you easy and ongoing access to this invaluable feedback, ensuring you stay ahead in understanding evolving consumer sentiments—especially when it comes to hot topics like AI.

Our latest Market Insights trend monitoring reveals some eye-opening statistics about consumer trust in AI within healthcare.

  • 1 in 3 consumers currently lack trust in AI’s ability to improve healthcare
  • 94% have some reservations about AI in healthcare
  • Trust levels in AI vary across different demographics
  • 1 in 3 consumers currently lack trust in AI’s ability to improve healthcare
  • 94% have some reservations about AI in healthcare
  • Trust levels in AI vary across different demographics

Want to dive deeper into trends like these for your market?

Restart your Market Insights membership to gain instant access to actionable consumer feedback and our new Explore Trends feature.

The shift in consumer preferences

Our latest data reveals a significant decrease in the number of consumers who have ‘no preference’ for a healthcare brand. This trend is more than a statistic; it’s a testament to the increasing importance consumers place on brand loyalty and humanized care.

For healthcare organizations, this shift underscores the need to differentiate and position your brand effectively in the market. Understanding the reasons behind these changes enables you to fine-tune your strategic plan, allocate budgets more efficiently, and ultimately expand your footprint in a meaningful way.

Leverage enhanced features

By reactivating your Market Insights membership, you gain access to a suite of new features designed to provide deeper, more relevant insights into consumer behavior including:

  • Explore tends to see what’s top-of-mind for your consumers
  • Data that’s not just comprehensive, but meticulously tailored to your specific market
  • Insights to inform every decision from marketing campaigns to service line expansions
  • Explore tends to see what’s top-of-mind for your consumers
  • Data that’s not just comprehensive, but meticulously tailored to your specific market
  • Insights to inform every decision from marketing campaigns to service line expansions

Making data-driven decisions

Are you ready to transform data into actionable strategies?

The power to see data specific to your market means you can make bold, informed decisions that resonate with your audience and set you apart from the competition.

Percent of Consumers with No Preference Declines

Put healthcare’s most comprehensive and trusted study of consumer perceptions and preferences to work for you.