Get to know your consumers in a whole new way
In the high-stakes of healthcare, knowing your brand’s standing isn’t just a nice-to-have; it’s non-negotiable. We stand by the power of sharp insights, drawn from real-time data, to elevate a brand from ‘just getting by’ to truly thriving.
Adding Market Insights to your strategy provides clarity and depth to elevate brand presence and foster stronger connections with your consumers.
Consumer voices at your fingertips. Learn more →
August 15, 2024
What’s really happening in your market?
Let us tell you!
To genuinely thrive, you need a profound understanding of consumer sentiment, preferences, and behaviors. This is where NRC Health’s Market Insights becomes invaluable.
Market Insights is the most comprehensive healthcare consumer perception study in the nation, designed to give you a deeper understanding to make informed decisions.
It takes a broad approach, gathering input from over 300,000 consumers, ensuring that every voice is heard. And it allows you to delve deep into your specific market, providing over 200 metrics to help you fine-tune your strategy.
This dual approach means you get both a wide-angle view and detailed insights, empowering you to act with precision and confidence.
Our partners turn insights into action
Consider our partners at OSF Healthcare, who leveraged these insights to test a marketing campaign. The results were nothing short of remarkable.
- 52% increase in consumers likely to access their website for primary care information
- 33% increase in consumers likely to switch to OSF HealthCare
- 22% increase in the likelihood to recommend their services
- 52% increase in consumers likely to access their website for primary care information
- 33% increase in consumers likely to switch to OSF HealthCare
- 22% increase in the likelihood to recommend their services
“As long as we put the consumer at the center of everything we do, we’re going to win.”
-Mayura Kumar, Director of Digital Marketing Strategy, OSF HealthCare
What will you do with Market Insights?
Imagine having unlimited access to the full picture of your consumers with just a few clicks. Market Insights makes it possible. It’s not just about data; it’s about transforming your approach and truly connecting with your consumers.
Ready to transform your approach and truly connect with your consumers?
Market Insights: Your secret for a robust digital strategy
As a valued NRC Health partner, we’re excited to share an insider secret that could turbocharge your digital strategy.
Our recent Market Insights study has uncovered a crucial consumer trend: despite the increasing adoption of virtual care, there’s a notable gap in consumer understanding regarding access issues.
Specifically, 30% of consumers are uncertain if their insurance covers virtual care services. This uncertainty is particularly prevalent among middle-income, employed, Boomer-aged consumers.
How will your organization bridge this gap?
The power of Market Insights
Market Insights is the nation’s most comprehensive healthcare consumer perception study. With powerful NEW features like Explore Trends you can enhance your communication strategies, improve consumer understanding, and ultimately drive better health outcomes for your community.
The power of real data for real results
Our expert researchers are keeping tabs on an important trend – the number of ‘no preference’ consumers is declining, showcasing an important moment to see where your brand stacks up.
This shift underscores the importance of building a strong, recognizable brand that resonates with consumers and an opportunity to better understand and address the evolving needs of your community.
Market Insights offers a comprehensive suite of tools and data analysis capabilities, allowing you to track these trends for your specific market with pinpoint accuracy.
Testimonials that speak volumes
“Market Insights is invaluable to us. NRC Health helps to identify our most important audiences and what they want.” -Matt Hollenkamp, VP Marketing and Public Relations, St. Elizabeth Healthcare
Your roadmap for success
Combining real data with consumer voices is the key to informed decision-making.
Market Insights provides you with a roadmap to not only elevate your brand but also grow your bottom line. Our innovative platform offers the credibility and forward-thinking approach needed to navigate today’s ever-changing healthcare environment.
