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NRC Health is one of the nation’s largest healthcare performance improvement firms, supporting more than 7,200 organizations.

Our integrated solutions portfolio and proprietary methods yield insights that help clients better understand the areas that most to the people they care for. Guided by this focus, staff can more effectively impact quality improvement and cost reduction.


Letter to Shareholders from 2019 Annual Report

To Our Owners:

National Research Corporation’s 2019 revenue increased by 7% to $128 million and operating income grew 22%. This growth reflects not only your Company’s operational strengths, but also its enduring commitment to healthcare consumers.

With a greater focus on the totality of the care experience-not just the clinical encounter-NRC’s industry­leading Voice of the Customer (VOC) platform is providing health systems with a unique view into the deeply human relationships they manage, in real time and over time. Every 24 hours, NRC engages more than 450,000 consumers to bring their voices forward in advancing how care is delivered and received.

By all accounts, we are in the earliest days of “the consumerization of healthcare.” This movement aligns customers and organizations in a shared commitment to lowering healthcare costs, improving outcomes, and eliminating points of friction along the journey. Accelerating demand for this brighter future should propel interest in NRC solutions.

While we can celebrate the improvement NRC solutions bring to an organization, our responsibility to consumers everywhere is to see all organizations lifted by the collective knowledge of our community. NRC’s greatest strength remains the robust and growing network of peers who have become connected through our platform.

In the decade ahead, we predict that the increasing volume and granularity of customer data captured by NRC will be unleashed by research communities and clinicians alike to generate rapid cycles of innovation and produce breakthrough results. The scientific study of patient experience will bring precision and specificity to a vision we call human understanding.

This open network for knowledge-sharing, in which ideas are freely disbursed and indicators of success are commonly tracked, will enable us to properly evaluate our efficacy in addressing healthcare’s most pressing challenges. The opportunities are limitless and ever evolving. For the first time, our partner systems will be able to answer questions like, “How do you best form a relationship with a patient that respects their personal preferences and emerging care protocols?” and “How can biases be eliminated that affect the delivery of care to those who differ in race, ethnicity, age, or language?”

Your Company has never been better positioned to pursue bold ambitions. Approaching a team of nearly 500 associates, we have assembled some of the brightest minds and biggest hearts in the Company’s history. As we always have, we will run at challenges-not focusing on the obstacles, but seeing the opportunities that lie ahead.

Steven D. Jackson
President and Fellow Owner

Learn more

Earnings release dates and results:
See our schedule for the year and past quarter results

A complete list of reports

Investor links:
Relevant information for the investor community

Annual reports:
See our schedule for the year

Corporate governance:
Our charters, codes, and governance