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Future in focus: Mass customization in healthcare

In today’s competitive landscape, consumers desire personalized experiences. Most industries have learned to adapt their business models to meet those needs. The question remains, how does the healthcare industry adjust to do the same?

NRC Health has partnered with the Institute for Healthcare Improvement (IHI) to explore the topic of mass customization in healthcare.  Together, we examined out-of-industry best practices for personalizing experiences and took a closer look at the cutting-edge programs to “mass customize” care experiences in the US and abroad.

Building upon NRC and IHI’s research, this webinar will:

  • Clarify the concept of mass customization and demonstrate its relevance to healthcare;
  • Showcase pioneering programs to “mass customize” healthcare services both internationally and in the United States;
  • Propose how segmentation models might be deployed to increase customer trust, loyalty, and engagement.