Case Study: Preference = Volume: Mary Washington’s journey to understanding the trends shaping their markets
Health systems have never lacked for data. Every day, as patients are admitted and discharged, as decisions are made and implemented, organizations absorb enormous quantities of information. Taken together, these data points amount to a wealth of consumer data, unrivaled anywhere else.
Gathering this data is second nature for healthcare systems. Making effective use of it, however, is another story altogether.
Leaders at Mary Washington Healthcare, one of the largest independent healthcare systems in Virginia, discovered as much when they decided to improve the accuracy of their volume forecasts for 2018.
Like most health systems, they had the data on hand. But they needed help to discriminate between the most important indicators of healthcare-consumption patterns.
To do that, they turned to NRC Health.
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