The NRC Health Loyalty Index is composed of seven aspects that combine to provide a 360° view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. Healthcare marketers are able to develop an informed marketing strategy, proactively implement change, prove marketing ROI, and ultimately grow market share.
Simple
Use a single, trackable metric to inform marketing strategy, report on marketing ROI, and gain leadership buy-in for marketing campaigns.
Holistic
Hone in on the most important aspects of consumer loyalty by assessing your strengths and weaknesses across each of the seven aspects.
Comparable
Know where you rank amongst peers in various geographic regions, and understand the strengths and weaknesses of your competitors.
Insightful
Use the correct data to design informed marketing strategies focused on driving patient acquisition, and ultimately growing consumer loyalty.
The seven aspects of consumer loyalty
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Brand score
Once consumers are aware of you, what do they think of your image and reputation?
02
Engagement
In what ways are consumers interacting with you?
03
Need
Do you offer services that meet the needs of consumers?
04
Access
Can consumers easily access your services?
05
Motivation
Are consumers motivated to use your brand over your competitors’?
06
Experience
How do patients rate the experiences they have had with you?
07
NPS
How likely would consumers be to recommend you to a friend or family member?
Want to know where you stand?
Find out your Loyalty Index and discover why this new metric should be used as a key strategic driver for your organization.