NRC Health Loyalty Index
A single metric for healthcare loyalty
The NRC Health Loyalty Index is composed of seven aspects that combine to provide a 360° view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. Healthcare marketers are able to develop an informed marketing strategy, proactively implement change, prove marketing ROI, and ultimately grow market share.
Use a single, trackable metric to inform marketing strategy, report on marketing ROI, and gain leadership buy-in for marketing campaigns.
Hone in on the most important aspects of consumer loyalty by assessing your strengths and weaknesses across each of the seven aspects.
Know where you rank amongst peers in various geographic regions, and understand the strengths and weaknesses of your competitors.
Use the correct data to design informed marketing strategies focused on driving patient acquisition, and ultimately growing consumer loyalty.
The seven aspects of consumer loyalty:
Once consumers are aware of you, what do they think of your image and reputation?
In what ways are consumers interacting with you?
Do you offer services that meet the needs of consumers?
Can consumers easily access your services?
Are consumers motivated to use your brand over your competitors’?
How do patients rate the experiences they have had with you?
How likely would consumers be to recommend you to a friend or family member?