The voice of the consumer
The answers you need
With Market Insights, you have access to on-demand tools that can help you better understand the people you serve and boost the effectiveness of your marketing programs.
- Measure brand value and build brand equity
- Realize advertising efficacy and evaluate recall
- Understand consumer preferences and patient perceptions
- Optimize your marketing spend
- Tailor research to understand your consumers with greater depth
- Engage advisors for strategic support and up-to-date industry expertise
Scale that delivers
Metrics that matter
Market Insights: Top five takeaways
Largest of its kind
Market Insights is the largest consumer database of its kind in the US, giving you access to the opinions of more than 310,000 healthcare consumers in nearly 300 markets.
The insights you want
Evaluate the needs, wants, and behaviors of communities through real-time competitive assessments and enhanced segmentation tools.
When you want them
As a Market Insights member, you’ll have access to on-demand tools to better understand your target audience and gauge consumer response to communications.
Tailored research solutions allow you to know your consumers better than ever before.
Confidence in decisions
Market Insights provides insight and answers to validate and optimize your marketing strategy.