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The voice of the consumer

The answers you need

With Market Insights, you have access to on-demand tools that can help you better understand the people you serve and boost the effectiveness of your marketing programs.

  • Measure brand value and build brand equity
  • Realize advertising efficacy and evaluate recall
  • Understand consumer preferences and patient perceptions
  • Optimize your marketing spend
  • Tailor research to understand your consumers with greater depth
  • Engage advisors for strategic support and up-to-date industry expertise
market_insights

Scale that delivers

310k+

Consumer voices

200+

Metrics that matter

300

Major markets

Market Insights: Top five takeaways

01

Largest of its kind

Market Insights is the largest consumer database of its kind in the US, giving you access to the opinions of more than 310,000 healthcare consumers in nearly 300 markets.

02

The insights you want

Evaluate the needs, wants, and behaviors of communities through real-time competitive assessments and enhanced segmentation tools.

03

When you want them

As a Market Insights member, you’ll have access to on-demand tools to better understand your target audience and gauge consumer response to communications.

04

Add depth

Tailored research solutions allow you to know your consumers better than ever before.

05

Confidence in decisions

Market Insights provides insight and answers to validate and optimize your marketing strategy.