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UAB and Ascension St. Vincent’s hospitals named to third-annual hospital rankings for exceptional consumer loyalty

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The UAB Health System/Ascension St. Vincent’s Alliance has seen both organizations named to the third-annual NRC Health Top 100 Consumer Loyalty list, the first and only loyalty-based hospital rankings that recognize the top U.S. health care organizations for earning exceptional loyalty ratings from their patient populations.

Both St. Vincent’s Birmingham and UAB Hospital were named Best in Class, and designated as two of the top 10 hospitals in the country on the Consumer Loyalty list, based on results from NRC Health’s Market Insights survey, the largest database of health care consumer responses in the country. From April 2019 to March 2020, NRC Health surveyed more than 310,000 households in the contiguous United States to measure consumer engagement with community health care brands. The winning organizations on the 2020 Consumer Loyalty list achieved remarkably high scores on NRC Health’s Loyalty Index, a composite of seven different critical aspects of consumer loyalty, including access, engagement, experience and net promoter score.

“Ascension St. Vincent’s and UAB, along with the other hospitals recognized in this year’s Consumer Loyalty Awards, are at the forefront of delivering patient-centric care, which is more important than ever in this new normal in health care,” said Helen Hrdy, chief growth officer at NRC Health. “We are proud to recognize these industry-leading organizations and the commitments they hold to their patients and improving the complete care journey now and moving forward.”

For nearly four decades, NRC Health has helped health care organizations illuminate and improve the moments that matter most to patients, residents, physicians, nurses and staff.

“What an honor it is to receive such high recognition from the patients we serve,” said Jason Alexander, CEO of Ascension St. Vincent’s and senior vice president of Ascension. “Every day, it is our promise and desire to deliver compassionate and personalized care to all who come through our doors. Knowing that our patients recognize our efforts demonstrates that we are delivering on that promise, and we could not be more pleased.”

“It comes as no surprise that Ascension St. Vincent’s and UAB should be among the top 10 hospitals honored on this list,” said Will Ferniany, Ph.D., CEO of the UABHS/St. Vincent’s Alliance. “Both organizations are committed to providing outstanding medical care. It is this approach, ingrained within the cultures of both health systems, that inspires patient loyalty. We are honored with this recognition.”

Winning organizations were publicly announced Monday, Aug. 24, during the virtual 26th Annual NRC Health Symposium.

See full winners list here.