How do we “win the peace” in a healthcare world still reeling from the pandemic? We debate ideas for advancing the industry now, near, and far with Bill Robertson, CEO, MultiCare Health System. Bill speaks about his unique approach leading a sizeable organization through constant turbulence and how to appeal to five types of customers. His leadership style includes a refreshing view of mission, vision, and values and a simple framework for prioritizing competing strategies. Give a listen to a leader who is digging into the future and imagining the post-COVID healthcare experience that is better than before.